Faxies Finalists
A heartfelt congratulations to all the finalists for this year’s CableFAXIEs Awards! Winners will be revealed at our awards luncheon May 6 at the National Press Club in D.C. For more info: www.cablefaxiesawards.comwww.cablefaxiesawards.com.
Advertising Campaign for a Single Program
* BBC for “America Torchwood – Marketing of a New Series”
* History Channel for “Life After People”
* MK Advertising for “The Tudors” Premiere Campaign
* Turner Broadcasting for “truTV Business to Business” Rebranding Campaign
* USA Network for “The Starter Wife”
Advertising Campaign for a Network
* American Life TV Network for “I’m a Baby of A Baby” Boomer Campaign
* Cablevision S.A.DE.C.V and Pico Adworks for “And With your Dish, Do Whatever You Like”
* International Networks for “On Demand’s Newest Community Filipino”
* MK Advertising for “Showtime 2007 NCTA Campaign”
Annual Report
* Cable Positive for “The Watsons”
* Cox Communications Arizona for “Community Involvement Report”
* Cox New Orleans for “2005-2006 Community Report”
* The Cable Center for “2006 Annual Report”
Corporate Social Responsibility/Green Campaign
* Atlantic Broadband for “Operation Mail Call”
* Cartoon Network for “Rescuing Recess”
* NBC Universal for “Green is Universal”
* The Weather Channel for “Forecast Earth Summit”
Community Relations
* Bright House Networks Indiana for “Operation Bright Eyes”
* Cartoon Network for “Rescuing Recess”
* Comcast for “English On-Demand: A National Literacy Month Celebration”
* Cox for “Volunteer New Orleans”
* ESPN for “Jimmy V Week”
* Gospel Music Channel for “Ambassador Program”
* Mediacom for “Be A Mediacom Pet Champion Adoption Series”
* NBC Universal for “NBC Universal On the Set”
Direct Response Marketing
* Atlantic Broadband for “Advanced Target Marketing”
* Cablevision Systems for “Raggaeton TV and Print Campaign”
* Faith & Values for “Media Light For Your Journey”
* Time Warner Cable for the “Fred Claus Campaign”
* Univision Networks for “Connect with Univision Networks”
Integrated Marketing Campaign
* Big Ten Network and Tom Dick & Harry Advertising for “Big Ten Country Football”
* Cox Communications for “Cox: Better Products. Better Service. Better People”
* DIY Network for “Blog Cabin”
* Imagine Communications for “The Imagine ICE(tm) Video Platform Product Launch”
* Turner Networks Sales for “TNT Saving Grace/Cox Network of the Month”
* Uniworld Group for “Trendsetter”
* Versus and Halley Miranda Group for “Whitetail Promotional Campaign”
* YES Network for “Yankees HD”
Marketing Campaign
* Comcast SportsNet Philadelphia for “Comcast SportsNet 10th Anniversary”
* Comcast/Siegel + Gale for “tru2way Brand Creation and Market Launch”
* DIY Network for “Blog Cabin”
* HSN for the “We’re Going to surprise You Campaign”
* Retirement Living TV for “James Hylton NASCAR Sponsorship”
Marketing of a New Series or Show
* BBC America for “Robin Hood – The Series”
* Lifetime for the “How to Look Good Naked” Marketing Campaign
* NMA Entertainment & Marketing for “Human Weapon”
Marketing of a Continuing Series
* NBC Universal for “CNBC Power Lunch Road Show”
* NMA Entertainment & Marketing for “Modern Marvels Invent Now! Challenge”
* Turner Entertainment Networks for “The Closer” Season 3 Campaign
Marketing of a Special or Documentary/
Documentary Series
* CNN for “Planet in Peril” Affiliate Screenings
* Discovery Communications for “Planet Earth”
* DIY Network for “Celebrity Rides – Burt Builds a Bandit”
* Tennis Channel for “Agassi: Between the Lines”
Media Event
* Bravo Media for “Project Runway Launch Event”
* Cox Communications for “New Orleans Tourism Initiative Media Tour”
* E! Entertainment for “The EMA and E! Golden Green Party”
* ESPN for “2007 Upfront Event”
Media Relations Campaign
* AMC for “Mad Man”
* ESPN for “The Bronx is Burning”
* Hallmark Channel for “The Note”
* Rogers & Cowan for “Launching a New Educational TV Series”
* Showtime Networks for “The Tudors Season 1”
* TNT for “The Closer” PR Campaign
Multicultural Marketing
* Cable Bahamas for “How Fast Do You Like it?”
* Cox Communications for “Telefonia Digital De Cox – Las Vegas”
* International Networks for “Celebrate Diwali With Bollywood Hits on Demand”
* Turner Networks Sales/The Promotional Edge for “TBS ‘Tyler Perry’s House of Payne’ Proud of My Pops Promotions”
* TuTv for “iCuraton Stars Invited in the Battle Against Cancer”
* TV One for “I See Black People”
Press Kit
* AMC for “Mad Man”
* History Channel for “Star Wars: The Legacy Revealed”
* Lifetime for “Nora Roberts Press Kit”
* National Geographic Channel for “Inside the Living Body”
* Outdoor Channel for “Outdoor Channel’s Media Kit”
Programming Stunt
* Discovery Communications for “Shark Week”
* The Style Network for “Raise Your Hand and Make a Difference Initiative”
* TV One for “Roots”
PR Stunt
* A&E Television for “Crisis Angel Mindfreak Cement Block”
* Outdoor Channel for “Dock Dogs Unleashed”
* Oxygen Media for “The Oxygen Fight Girls Upfront Street Event”
Public Affairs Campaign
* Cartoon Network for “Rescuing Recess”
* Cox Communications for “Cox: Better Products. Better Service. Better People”
* History Channel for “Take A Veteran to School Day Campaign”
* Lifetime Networks
* MTV Networks for “Channel the Change: Darfur”
* NBC Universal for “Green is Universal”
Trade Show Marketing and PR
* Blue Highways TV/October Strategies for “Bluehighway TV… more than a road, it’s a state of mind!”
* NBC Universal for “CES Booth”
* The Sportsman Channel for “Deer or No Deer”
Tchotchkey
* Retirement Living TV for “STDs Do Not Retire & Fact Book”
* Tennis Channel for “Play On Clay”
* TiVo for “My TiVo Gets Me”
* World Wrestling Entertainment for “WWE HD Launch: HD Refrigerator”
Video: use of video or moving image
* Scientific-Atlanta/Cisco for “Consumers do love their DVRs – the video speaks for itself”
* Tennis Channel for “French Open Sizzle”
* World Wrestling Entertainment for “WWE’s ‘Are You WWE’s Biggest Fan?’ Video Contest with Comcast’s Ziddio”
Viral Marketing Campaign
* A&E for “Freakyourmind.com”
* ExpoTV for “ExpoTV/Charter Media Beat the Heat Contest”
* USA Network for “The 4400” Promicin Campaign
* World Wrestling Entertainment for “WWE’s ‘Are You WWE’s Biggest Fan?’ Video Contest with Comcast’s Ziddio”
* World Wrestling Entertainment for “WWE’s Virtual World Promotions with Gaia and Habbo”
Marketer of the Year, VP Level and above
* Barbara Hedges, Charter Communications
* Chris McCumber, USA Network
* Geof Rochester, World Wrestling Entertainment
* Jeff Gregor, Turner Entertainment Networks
* Jenny Storms, Turner Sports
* Linda Schupack, AMC
* Vicki Lins, Comcast Spotlight
PR Executive of the Year, VP Level and above/
Publicist of the Year
* Bill Hofheimer, ESPN
* Ellen Kroner, Rainbow Media
* Jennifer Greene, Turner Entertainment Networks
* Pam Slay, Hallmark Channel
Public Affairs Executive of the Year
* Dr Libby Haight O’Connell, The History Channel
* Richard Ramlall, RCN
