Comcast inked a deal with the social networking Website Facebook to let its 16mln users create video through the MSO’s Ziddio.com beginning in March. The MSO declined to explain deal terms but alluded to advertising opportunities. Videos submitted on Facebook will also form the basis of a new TV series to be produced by Emmy winner R.J. Cutler ("American High"). He will choose the best videos and weave them into 10 half-hour eps for VOD and broadband. Comcast Interactive Media svp, entertainment Liz Schimel said execs haven’t decided yet whether the show will air on any Comcast linear nets. She was pleased with traffic for Ziddio.com, Comcast’s multiplatform user- generated Website, saying millions of video have been viewed over the past couple months.

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Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

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