Earlier today, CTAM announced a shift in its organizational model “to focus only on that which most-effectively serves its mission, to provide scale and knowledge so members can manage the future by driving business results today,” it said. Notes Char Beales, CTAM’s president/CEO, “This change will enable us to build on our key strengths, while delivering innovative programs that super-serve our membership going forward.” As part of this re-alignment, CTAM will transition its annual Summit and Insights conferences into a few smaller events, including an invitation-only Executive Forum for MSO and content marketers (a one-day open event targeted to mid-level executives) and working-group business meetings. To do this, CTAM will move from its current mix of individual and corporate memberships to a corporate-centric business model. Corporate member MSOs, content providers and suppliers will designate employees to participate in corporate programs and have access to all CTAM benefits, without paying incremental individual dues…Next year, the international ANGA Cable Show will become ANGA COM – Exhibition and Congress for Broadband, Cable & Satellite, with “COM” standing for “communication” and representing the two thematic pillars: broadband and media. According to Dr. Peter Charissé, ANGA’s managing director, “Over the last few years, our event has developed into Europe’s leading business platform for broadband and content providers. In a focused manner, we bring together network operators, vendors and broadcasters like no other event. Our product range covers broadband Internet, telephony and content distribution on a par. This is now more clearly reflected by our new appearance, which includes the slogan ‘Where Broadband Meets Content’ incorporated in the new logo.” The third day of the congress will focus on the “Connected Home Special,” co-sponsored by the BITKOM Association.

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Review Board: Telecom Ad Challenges on the Rise at NAD

If it feels like you’re seeing more reports of ad challenges in the telecommunications sector, you’d be right. NAD is at the heart of it.

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