On Sun, the 2011 FIFA Women’s World Cup will kicked off, bad pun-intended, in Germany with the 32 matches airing live on ESPN and ESPN2. ESPN is televising the event for the fifth time in a row, but this year espnW.com, a newly launched website and offshoot of ESPN aimed at women, will provide additional coverage. To draw visitors to the site, espnW recruited past soccer stars, including Mia Hamm, to provide personal blogs, commentary and interviews.

The launch of espnW prompted criticism from some who feared it would segregate coverage of women’s sports, but Hamm sees it as a great environment for women sports fans to go and learn and see things from a women’s perspective. “I feel blessed and excited to contribute,” Hamm said during a call with reporters.

Hoping this excitement carries through to fans, ESPN has invested in a mobile studio with the ability to broadcast from around Germany. Will Germany bring in as many fans as South Africa? It’s doubtful, but having Hamm and fellow teammates on board can’t hurt. ESPN3 will offer simulcast of all matches, while ESPN’s mobile platforms will provide coverage of 26 matches.

The Daily


At the Commission

The FCC will host a virtual forum on video programming accessibility on Dec 2 from 1-3:45pm ET. The Video Programming Accessibility Forum

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 3
Cablefax Program Awards Call for Entries
Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.