Comcast Corporation and ESPN have announced an agreement to provide ESPN 3D to Comcast’s digital cable customers, to bring top sports events to consumers in next-generation 3D. Comcast is the first cable affiliate to sign on to distribute ESPN’s new network that will launch on June 11 and will include nearly 100 events in its first year.
"As a leader in the distribution of innovative content, it’s fitting that Comcast is the first cable distributor for ESPN 3D,” said George Bodenheimer, co-chairman, Disney Media Networks, and president, ESPN and ABC Sports, in a statement.
In addition, Comcast and ESPN will provide customers access to select ESPN 3D events on VOD. ??ESPN 3D will sign on the air June 11 with the first 2010 FIFA World Cup match featuring South Africa versus Mexico. ESPN 3D will feature up to 25 matches throughout the World Cup.