Ariz.-based Limelight Networks Inc. is teaming with Conviva to integrate Conviva’s video-performance-monitoring technology with Limelight’s provisioned global-computing platform. The new solution, called Embedded Insights, will give Limelight’s customers access to a tailored version of Insights, Conviva’s advanced video-analytics offering.
Limelight says adding Conviva’s analytics to its product suite will give Limelight customers access to real-time audience metrics and will provide new data for Limelight operations teams to improve overall network performance. This integration with Conviva is made possible through Limelight Networks’ open approach to network management and available APIs. The two currently are beta-testing the new service in Nevada.
Conviva monitors the experience of each online viewer and reports up-to-the-second measurements of video quality and audience engagement. As such, Embedded Insights reportedly will help operator customers see problems within the content delivery network (CDN) while also monitoring audience reach and engagement. With this information, operators can make more profitable business decisions while better targeting their audiences. ??
In addition to real-time measurement, Conviva’s Embedded Insights solution includes content; content type (LIVE/VOD) and geographic filters for in-depth performance analysis; comprehensive insights into video delivery configurations; and cross-platform support for Flash, Silverlight and HTML5 player as well as the RTMP and HTTP streaming protocols.?