Ellen Stone
By | November 1, 2013
EVP, Marketing
Bravo and Oxygen Media
How did Stone follow up a year that packed huge successes including the viral social media launch campaign for Bravo’s “Vanderpump Rules,” 360-degree extensions of the “Top Chef” brand through Top Chef Kitchen pop-up restaurants and a collaboration with Celebrity Cruises on the Top Chef Cruise, and Bravo’s biggest Upfront ever? With a promotion, for one thing. Elevated to EVP in June, she added licensing and merchandising to her already full plate overseeing marketing initiatives for consumer advertising, ad sales, digital and social media. She has her finger on the pulse of marketing and distribution trends, claiming “the effect of new content distribution platforms like Aero, Hulu, Netflix on the industry” is the year’s biggest story.
What’s your favorite part of your job?
Identifying unique new ways of marketing Bravo with an amazing group of smart, talented people.
What’s been the biggest story in cable this year?
The crazy at NBCU! No, the effect of new content distribution platforms like Aero, Hulu, Netflix on the industry.
How do you define success in the workplace?
Two-fold, 1) hitting our ratings and revenue goals and 2) enjoying coming into the office every day.
Best trick for maintaining the personal-professional life balance?
Turning off the BB in non-work situations.