EVP/Chief Communications Officer

Time Warner Cable

Whatever the issue, East is the chief communicator for Time Warner Cable. And she had plenty of messages to get out over the past year—whether it was an unprecedented blackout of CBS programming, Glenn Britt’s retirement or the MSO’s response to Superstorm Sandy. What’s her favorite part of the job? “Brainstorming with my team,” she says. East is active outside of TWC as well, serving as co-chair of NCTA’s Public Affairs committee and as a board member for the T. Howard Foundation and the Families and Work Institute.

What’s your favorite part of your job?
Brainstorming with my team.
 
What’s been the biggest story in cable this year?
Potential consolidation.
 
Best trick for maintaining the personal-professional life balance?
Use technology to erase time-and-place limitations.
 
Who would you want to swap jobs with for a month and why?
The White House press secretary — can’t imagine a more high-stakes way to test my skills.

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