SVP, Strategic Partnerships, TV Distribution, NBCUniversal
Asencio was appointed to her newly created title in 2012, cementing her role as a senior member of NBCU’s content distribution executive team. She played a key role in the company’s unprecedented number of distribution agreements in the past year, including those with DISH, Cablevision, Suddenlink and Verizon. The bilingual exec led the company’s Telemundo retrans consent strategy, plus field strategy and implementation for Telemundo and mun2—and she’ll continue to be at the nexus of upcoming deals in the U.S. Hispanic market. Asencio this year also notched partnerships with key companies to elevate both NBCU’s programming profile and the rebranding of the company’s VIP app for key clients. And let’s not forget her herculean effort developing the marketing strategy for the 2012 Olympics. “It’s all about the people you surround yourself with,” she says of the work environment. “I like to establish a diverse team and hone in on each person’s expertise and unique experiences.”
What’s your favorite part of your job?
For me, it’s two-fold. I enjoy working for a company that has many of the top brands in the business so in that way, my job is very fulfilling. I’m also a part of a team that embraces innovation and creativity and encourages collaboration. The entire NBCU content distribution team and its leadership are some of the smartest people in the business, and it’s a privilege to work with them every day.
How do you define success in the workplace?
It’s all about the people you surround yourself with. I like to establish a diverse team and hone in on each person’s expertise and unique experiences, and really take advantage of their specialty. That way, together, we can achieve the team’s goals and objectives collaboratively.
Best trick for maintaining the personal-professional life balance?
There is no trick! But what I think helps to achieve a balance is working closely with your manager, so there’s a mutual understanding and agreement on what works for both of you. I also think balance is subjective—there’s no cookie cutter approach, it’s different for everyone. Proactive and organized in my approach, I am, however, flexible and can adapt easily to change as needed.