According to research from multi-screen video solutions provider Elemental Technologies, a significant amount of trials and uptake of 4K HEVC is expected by 2016. The company is a provider of Ultra HD for major tentpole events such as the Sochi Olympics and the CES conference that occurred in January 2014.
 
Elemental said that a December 2013 survey of the company’s customers, which included a cross-section of broadcasters, sports programmers, pay TV providers and motion picture studios, showed that 88% are likely to adopt HEVC by 2016, and 74% are likely to adopt 4K/Ultra HD delivery.
 


 
At Sochi, Elemental has been working with Russian satellite TV operator NTV Plus and Broadcom to telecast the Sochi Olympics live in Ultra HD to Russian audiences. The broadcast, which aired February 7-16, employed technology such as Elemental’s live video encoders, real-time decoders from Broadcom, NTV Plus satellite uplink and signal receiving systems and Sony PMW-F55 Cine Alta 4K Digital Cinema cameras for playback on 4K Panasonic TVs.
 
Aside from the Olympics, Elemental also powered a real-time 4Kp30 HEVC live transmission of the Osaka Marathon in October 2013; the real-time 4Kp60 live transmission of London December 2013; and the 4Kp60 real-time transmission to multiple devices at CES in January 2014. At Sochi, the real-time UHD transmission via a satellite link on a single STB chip is a first. Upcoming events making use of its technology include the FIFA World Cup kicking off in June.

The Daily

Subscribe
Thursday–December 12

Delaware Doles Out BEAD Grants to Comcast, Verizon

Delaware became the second state behind Louisiana to announce grant funding awards from its BEAD allocation, awarding Comcast and Verizon $17.4 million to provide service to eight grant areas across the state

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.