Canadian telecommunications provider EastLink will incorporate Motorola Mobility’s MPEG-4 video compression technology in all of its broadcast and on-demand HD services. The benefit to EastLink is the savings in video delivery bandwidth that MPEG-4 provides. These bandwidth savings provide EastLink with increased flexibility and greater potential to deliver new service offerings without having to modify or expand existing network infrastructure.?

“Following successful trials in test markets across Canada, EastLink is now in a position to deploy Motorola’s MPEG-4 for all on-demand, HD and 3D services,” said Joe Cozzolino, senior vice president and general manager/Network Infrastructure, Motorola Mobility, in a statement.

EastLink has also deployed two of Motorola’s advanced HD set-tops, the DCX3400-M and DCX700-M. These set-tops enable the migration of HD broadcast and on-demand services to MPEG-4. Additionally, through integrating the Motorola CAP1000, EastLink can now benefit from more advanced capabilities like ad insertion, achieving greater bandwidth efficiencies and supporting simultaneous channel substitutions.

EastLink also is using Motorola SE6601, an advanced encoder to offer MPEG-4 encoding, which provides picture quality based on perceptual video processing (PVP). PVP links the physiology of the human eye and how it captures images to the development of advanced video delivery technologies.

EastLink is headquartered in Nova Scotia with more than 1,600 employees from coast to coast, offering voice, video and data to customers across Canada.

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The Mid-America Cable Telecommunications Association recently elected three new members to its board: PeakView Solutions ’ Eric Claytor ; Cunningham Fiber ’s Drew Cunningham ; and NCTC ’s Pam Gillies

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