Cable’s marketing types were caught a little bit off-guard Nov. 17, when EchoStar rolled out its harshly negative “Stop Feeding the Pig” ad campaign comparing cable operators to, well, pigs. Launching the same day as CTAM’s pro-cable national ad campaign (“OnlyCableCan”), EchoStar’s hypes the 40% rise in cable rates over the past five years, suggesting consumers subscribe to Dish Network instead. “We’ve always stressed positive messages for our campaigns,” one cable marketer told us. “We may have to rethink that.” CTAM responded by putting “Satellite Can’t” messages on its site, highlighting cable’s on-demand services and local HDTV channels. CTAM got the top 10 MSOs to sign off on the OnlyCableCan campaign

The Daily


Cox On Affordability Measures’ Impact

Cox Communications President Mark Greatrex was at the National Press Club in D.C. Thursday to tout the impact of the Affordable Connectivity Program and other affordable internet programs the cable operator

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.