DT Moves Forward With ‘TV Everywhere’ Plans
Despite its recent AT&T M&A setback (click here for more information), Deutsche Telekom is moving forward, inking a deal with MobiTV Inc. to develop a converged media platform the partners say will enable content delivery across multiple platforms: mobile phones, tablets, PCs, Internet TVs and set-top boxes (STBs).
MobiTV is the exclusive national provider of mobile-TV services for AT&T U-verse Live TV, NFL Mobile on Verizon, Sprint TV and T-Mobile TV, among others. Its “TV Everywhere” solution will be integrated into Deutsche Telekom’s converged service offering that will deliver live TV and on-demand programming to those multiple screens.
“Consumer acceptance of TV ‘on the go’ has opened the door to a truly converged multi-screen offering that will allow broadcasters, cable operators and pay-TV providers to extend the delivery of primetime shows, live sporting events and VoD services to tablets, smartphones and PCs,” notes MobiTV Inc. CEO Charlie Nooney. “Deutsche Telekom has acknowledged this shift in the market.”
There already has been a “first-phase” trial implementation of the converged service using Deutsche Telekom’s existing IPTV service “Entertain.” Those subscribers viewed both live and on-demand video content on authorized PCs, tablets and smartphones.
