Drilling Down by Ad Spending – March 2009
By | June 4, 2009
Below you’ll find the latest ad spending figures related to various genres of cable programming, as well as what kind of advertisers are spending the most on networks and shows focused on those categories.
| News | |||
| Media: CN | |||
| Market: NATIONAL | |||
| Period: Mar 1 2009 – Mar 31 2009 | |||
| Product Category | Cable TV-$$$ (000) | ||
| DIR RESP PROD | 13421.381 | ||
| Phamaceuticals | 10273.032 | ||
| Automotives | 7471.316 | ||
| TELEPH SVCS-WIRELESS | 4469.374 | ||
| PROFESSIONAL ORGN | 4250.217 | ||
| FINANCIAL-INVESTMENT SVCS | 3195.949 | ||
| COMPUTER SFTWRE | 3148.455 | ||
| INSURANCE-AUTO | 2761.578 | ||
| ALLERGY REMEDY | 2370.867 | ||
| INSURANCE-HEALTH | 2266.643 | ||
| WEBSITE-FINANCIAL-INVEST | 2147.199 | ||
| Overall Total | 135629.572 | ||
| Drama | |||
| Media: CN | |||
| Market: NATIONAL | |||
| Period: Mar 1 2009 – Mar 31 2009 | |||
| Product Category | Cable TV-$$$ (000) | ||
| Pharmaceuticals | 13245.680 | ||
| DIR RESP PROD | 10054.078 | ||
| Automotives | 8796.945 | ||
| RESTAURANT-QUICK SVC | 8369.787 | ||
| MOTION PICTURE | 7775.192 | ||
| TELEPH SVCS-WIRELESS | 6105.834 | ||
| INSURANCE-AUTO | 5021.084 | ||
| STORE-DEPT | 4770.446 | ||
| RESTAURANT | 4415.257 | ||
| RECORDINGS-VIDEO | 4104.871 | ||
| Overall Total | 191804.486 | ||
| Documentary | |||
| Media: CN | |||
| Market: NATIONAL | |||
| Period: Mar 1 2009 – Mar 31 2009 | |||
| Product Category | Cable TV-$$$ (000) | ||
| DIR RESP PROD | 12140.488 | ||
| Automotives | 10302.860 | ||
| Pharmaceuticals | 9367.036 | ||
| INSURANCE-AUTO | 5899.234 | ||
| TELEPH SVCS-WIRELESS | 4883.450 | ||
| RESTAURANT-QUICK SVC | 3718.727 | ||
| MOTION PICTURE | 3009.512 | ||
| RESTAURANT | 2762.709 | ||
| COMPUTER SFTWRE | 2438.754 | ||
| TAX SVCS | 2186.409 | ||
| RECORDINGS-VIDEO | 1987.509 | ||
| Overall Total | 152418.97 | ||
| Childrens mar | |||
| Media: CN | |||
| Market: NATIONAL | |||
| Period: Mar 1 2009 – Mar 31 2009 | |||
| Product Category | Cable TV-$$$ (000) | ||
| CEREAL | 6025.658 | ||
| TOYS | 5425.423 | ||
| DIR RESP PROD | 4387.115 | ||
| RECORDINGS-VIDEO | 4364.893 | ||
| TOY FIGURES-DOLLS | 3765.736 | ||
| MOTION PICTURE | 3624.462 | ||
| PLAYSETS | 3320.655 | ||
| RESTAURANT-QUICK SVC | 2472.595 | ||
| GAME | 2410.504 | ||
| ENTERTAINMENT SFTWRE | 2112.678 | ||
| Overall Total | 64601.221 | ||
| Other | |||
| Media: CN | |||
| Market: NATIONAL | |||
| Period: Mar 1 2009 – Mar 31 2009 | |||
| Product Category | Cable TV-$$$ (000) | ||
| Pharmaceuticals | 16157.994 | ||
| DIR RESP PROD | 16115.792 | ||
| RESTAURANT-QUICK SVC | 14896.446 | ||
| MOTION PICTURE | 13842.34 | ||
| Automotives | 9591.696 | ||
| TELEPH SVCS-WIRELESS | 8938.624 | ||
| RESTAURANT | 7350.051 | ||
| INSURANCE-AUTO | 7020.137 | ||
| STORE-DEPT | 5017.883 | ||
| RECORDINGS-VIDEO | 4693.538 | ||
| Overall Total | 273267.116 | ||
| Source: The Nielsen Company | |||
| Expenditures reported in thousands. | |||
| *The AUTOMOTIVES product category includes all activity from the below products: | |||
| AUTOS | |||
| TRUCKS | |||
| AUTOS & TRUCKS | |||
| TRUCKS & VANS | |||
| VANS | |||
| VANS-DLR ASSN | |||
| WEBSITE-AUTOS | |||
| WEBSITE-TRUCKS | |||
| WEBSITE-AUTOS & TRUCKS | |||
| WEBSITE-VANS | |||
| * The PHARMACEUTICALS product category includes all activity from the below products: | |||
| PHARMACEUTICAL HOUSES | |||
| PRESCRIPTION DRUGS-HUMAN | |||
| WEBSITE-PHARMACEUTICAL HOUSES | |||
| WEBSITE-PRESCRIPTION DRUGS-HOUSES | |||
