Below you’ll find the latest ad spending figures related to various genres of cable programming, as well as what kind of advertisers are spending the most on networks and shows focused on those categories.

News
Media: CN
Market: NATIONAL
Period: Mar 1 2009 – Mar 31 2009
Product Category Cable TV-$$$ (000)
DIR RESP PROD 13421.381
Phamaceuticals 10273.032
Automotives 7471.316
TELEPH SVCS-WIRELESS 4469.374
PROFESSIONAL ORGN 4250.217
FINANCIAL-INVESTMENT SVCS 3195.949
COMPUTER SFTWRE 3148.455
INSURANCE-AUTO 2761.578
ALLERGY REMEDY 2370.867
INSURANCE-HEALTH 2266.643
WEBSITE-FINANCIAL-INVEST 2147.199
Overall Total 135629.572
Drama
Media: CN
Market: NATIONAL
Period: Mar 1 2009 – Mar 31 2009
Product Category Cable TV-$$$ (000)
Pharmaceuticals 13245.680
DIR RESP PROD 10054.078
Automotives 8796.945
RESTAURANT-QUICK SVC 8369.787
MOTION PICTURE 7775.192
TELEPH SVCS-WIRELESS 6105.834
INSURANCE-AUTO 5021.084
STORE-DEPT 4770.446
RESTAURANT 4415.257
RECORDINGS-VIDEO 4104.871
Overall Total 191804.486
Documentary
Media: CN
Market: NATIONAL
Period: Mar 1 2009 – Mar 31 2009
Product Category Cable TV-$$$ (000)
DIR RESP PROD 12140.488
Automotives 10302.860
Pharmaceuticals 9367.036
INSURANCE-AUTO 5899.234
TELEPH SVCS-WIRELESS 4883.450
RESTAURANT-QUICK SVC 3718.727
MOTION PICTURE 3009.512
RESTAURANT 2762.709
COMPUTER SFTWRE 2438.754
TAX SVCS 2186.409
RECORDINGS-VIDEO 1987.509
Overall Total 152418.97
Childrens mar
Media: CN
Market: NATIONAL
Period: Mar 1 2009 – Mar 31 2009
Product Category Cable TV-$$$ (000)
CEREAL 6025.658
TOYS 5425.423
DIR RESP PROD 4387.115
RECORDINGS-VIDEO 4364.893
TOY FIGURES-DOLLS 3765.736
MOTION PICTURE 3624.462
PLAYSETS 3320.655
RESTAURANT-QUICK SVC 2472.595
GAME 2410.504
ENTERTAINMENT SFTWRE 2112.678
Overall Total 64601.221
Other
Media: CN
Market: NATIONAL
Period: Mar 1 2009 – Mar 31 2009
Product Category Cable TV-$$$ (000)
Pharmaceuticals 16157.994
DIR RESP PROD 16115.792
RESTAURANT-QUICK SVC 14896.446
MOTION PICTURE 13842.34
Automotives 9591.696
TELEPH SVCS-WIRELESS 8938.624
RESTAURANT 7350.051
INSURANCE-AUTO 7020.137
STORE-DEPT 5017.883
RECORDINGS-VIDEO 4693.538
Overall Total 273267.116
Source: The Nielsen Company
Expenditures reported in thousands.
*The AUTOMOTIVES product category includes all activity from the below products:
AUTOS
TRUCKS
AUTOS & TRUCKS
TRUCKS & VANS
VANS
VANS-DLR ASSN
WEBSITE-AUTOS
WEBSITE-TRUCKS
WEBSITE-AUTOS & TRUCKS
WEBSITE-VANS
* The PHARMACEUTICALS product category includes all activity from the below products:
PHARMACEUTICAL HOUSES
PRESCRIPTION DRUGS-HUMAN
WEBSITE-PHARMACEUTICAL HOUSES
WEBSITE-PRESCRIPTION DRUGS-HOUSES

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