Below you’ll find the latest ad spending figures related to various genres of cable programming, as well as what kind of advertisers are spending the most on networks and shows focused on those categories.

News feb
Media: CN
Market: NATIONAL
Period: Feb 1 2009 – Feb 28 2009
Product Category Cable TV-$$$ (000)
DIR RESP PROD 14548.336
Pharmaceuticals 7730.311
Automotives 5134.955
PROFESSIONAL ORGN 4646.529
FINANCIAL-INVESTMENT SVCS 3535.077
TELEPH SVCS-WIRELESS 3477.146
INSURANCE-AUTO 3313.296
COMPUTER SFTWRE 2443.061
WEIGHT LOSS PROGRAM 2287.376
INSURANCE-HEALTH 2190.347
OVERALL TOTAL 125187.68
Drama feb
Media: CN
Market: NATIONAL
Period: Feb 1 2009 – Feb 28 2009
Product Category Cable TV-$$$ (000)
Pharmaceuticals 11783.982
DIR RESP PROD 9671.159
Automotives 8907.781
RESTAURANT-QUICK SVC 8069.13
TELEPH SVCS-WIRELESS 6798.879
INSURANCE-AUTO 6451.14
MOTION PICTURE 5415.839
STORE-DEPT 3383.223
INST 2866.221
RESTAURANT 2708.409
OVERALL TOTAL 178083.031
Documentary feb
Media: CN
Market: NATIONAL
Period: Feb 1 2009 – Feb 28 2009
Product Category Cable TV-$$$ (000)
DIR RESP PROD 13282.796
Automotives 9353.842
Pharmaceuticals 7423.63
INSURANCE-AUTO 6516.56
TELEPH SVCS-WIRELESS 4897.812
RESTAURANT-QUICK SVC 3327.416
COMPUTER SFTWRE 3327.091
MOTION PICTURE 2538.942
TAX SVCS 2330.537
WEBSITE-COMPUTER SFTWRE 1904.329
OVERALL TOTAL 147400.569
Childrens feb
Media: CN
Market: NATIONAL
Period: Feb 1 2009 – Feb 28 2009
Product Category Cable TV-$$$ (000)
DIR RESP PROD 5151.976
CEREAL 5098.139
MOTION PICTURE 3189.956
TOYS 3089.351
RECORDINGS-VIDEO 3088.235
RESTAURANT-QUICK SVC 2291.061
PLAYSETS 2126.175
TOY FIGURES-DOLLS 1947.369
RESTAURANT 1608.307
SNACKS 1417.731
OVERALL TOTAL 50934.685
Other feb
Media: CN
Market: NATIONAL
Period: Feb 1 2009 – Feb 28 2009
Product Category Cable TV-$$$ (000)
DIR RESP PROD 16993.799
Pharmaceuticals 13287.612
RESTAURANT-QUICK SVC 12005.794
MOTION PICTURE 9538.923
TELEPH SVCS-WIRELESS 8593.547
Automotives 8258.083
INSURANCE-AUTO 6702.147
RESTAURANT 4029.608
RECORDINGS-VIDEO 3672.471
TAX SVCS 3490.596
OVERALL TOTAL 238470.835
Source: The Nielsen Company
Expenditures reported in thousands.
*The AUTOMOTIVES product category includes all activity from the below products:
AUTOS
TRUCKS
AUTOS & TRUCKS
TRUCKS & VANS
VANS
VANS-DLR ASSN
WEBSITE-AUTOS
WEBSITE-TRUCKS
WEBSITE-AUTOS & TRUCKS
WEBSITE-VANS
* The PHARMACEUTICALS product category includes all activity from the below products:
PHARMACEUTICAL HOUSES
PRESCRIPTION DRUGS-HUMAN
WEBSITE-PHARMACEUTICAL HOUSES
WEBSITE-PRESCRIPTION DRUGS-HOUSES

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