Below you’ll find the latest ad-spending figures related to various genres of cable TV programming, as well as what kinds of advertisers are spending the most on networks and shows focused on those genres.

Childrens
Selections
Media: CN
Market: NATIONAL
Period: Sep 1 2010 – Sep 30 2010
Product Category Cable TV-$$$ (000)
TOY FIGURES-DOLLS 12250.528
CEREAL 11343.719
PLAYSETS 8720.28
RECORDINGS-VIDEO 7689.923
MOTION PICTURE 7177.589
TOYS 6845.149
RESTAURANT-QUICK SVC 6401.702
DIR RESP PROD 5028.319
YOGURT 4141.142
SNACKS 3461.602
OVERALL TOTAL 115607.352
Documentary-Sep 2
Selections
Media: CN
Market: NATIONAL
Period: Sep 1 2010 – Sep 30 2010
Product Category Cable TV-$$$ (000)
Automotive 17686.738
INSURANCE-AUTO 13627.553
Pharmaceuticals 12226.691
DIR RESP PROD 11261.535
CREDIT CARD SVCS 7836.002
MOTION PICTURE 6648.658
RESTAURANT-QUICK SVC 5681.738
TELEPH SVCS-WIRELESS 5364.917
STORE-DEPT 5363.3
RESTAURANT 3515.895
OVERALL TOTAL 250790.958
News-sept
Selections
Media: CN
Market: NATIONAL
Period: Sep 1 2010 – Sep 30 2010
Product Category Cable TV-$$$ (000)
Pharmaceuticals 8478.733
Automotive 8185.575
DIR RESP PROD 6411.266
INSURANCE-AUTO 4843.112
FINANCIAL-INVESTMENT SVCS 4646.565
CREDIT CARD SVCS 3438.333
PROFESSIONAL ORGN 2428.987
BANK SVCS 1856.877
COMPUTER SFTWRE 1817.272
CORP-GEN 1753.668
OVERALL TOTAL 120598.091
Custom Report Drama-Sept
COPYRIGHT 2010 The Nielsen Company
Drama-Sept
Selections
Media: CN
Market: NATIONAL
Period: Sep 1 2010 – Sep 30 2010
Product Category Cable TV-$$$ (000)
Automotive 14592.281
MOTION PICTURE 11468.341
Pharmaceuticals 10490.784
RESTAURANT-QUICK SVC 9958.363
INSURANCE-AUTO 9483.179
STORE-DEPT 9017.788
DIR RESP PROD 8997.371
TELEPH SVCS-WIRELESS 7311.05
RESTAURANT 5678.514
RECORDINGS-VIDEO 4996.671
OVERALL TOTAL 261186.541
Custom Report other-sept
COPYRIGHT 2010 The Nielsen Company
other-sept
Selections
Media: CN
Market: NATIONAL
Period: Sep 1 2010 – Sep 30 2010
Product Category Cable TV-$$$ (000)
RESTAURANT-QUICK SVC 18900.717
MOTION PICTURE 18606.174
Automotive 13441.048
TELEPH SVCS-WIRELESS 12687.341
INSURANCE-AUTO 12453.819
DIR RESP PROD 12272.745
Pharmaceuticals 11247.27
STORE-DEPT 8411.455
RESTAURANT 7382.509
RECORDINGS-VIDEO 6896.745
OVERALL TOTAL 328611.912
Custom Report Pop music – sept
COPYRIGHT 2010 The Nielsen Company
Pop music – sept
Selections
Media: CN
Market: NATIONAL
Period: Sep 1 2010 – Sep 30 2010
Product Category Cable TV-$$$ (000)
MOTION PICTURE 18769.088
RESTAURANT-QUICK SVC 9609.081
TELEPH SVCS-WIRELESS 7791.899
DIR RESP PROD 5414.301
WEBSITE 4055.255
PROFESSIONAL ORGN 3524.018
Automotive 3498.249
WEBSITE-REFERRAL SVCS 3218.706
INSURANCE-AUTO 3089.812
DRINKS-ISOTONIC 3084.165
OVERALL TOTAL 132274.758
Custom Report Quiz-Sept
COPYRIGHT 2010 The Nielsen Company
Quiz-Sept
Selections
Media: CN
Market: NATIONAL
Period: Sep 1 2010 – Sep 30 2010
Product Category Cable TV-$$$ (000)
DIR RESP PROD 501.281
INSURANCE-AUTO 395.74
Pharmaceuticals 371.784
STORE-DEPT 248.991
LEGAL SVCS 226.435
CEREAL 214.859
SOUP-CONDENSED 142.329
CRACKERS 140.437
YOGURT 115.891
SNACK BAR 112.328
DOG FOOD-DRY 104.424
OVERALL TOTAL 5779.775
Custom Report reality-sept
COPYRIGHT 2010 The Nielsen Company
reality-sept
Selections
Media: CN
Market: NATIONAL
Period: Sep 1 2010 – Sep 30 2010
Product Category Cable TV-$$$ (000)
MOTION PICTURE 2589.164
TELEPH SVCS-WIRELESS 2106.659
RESTAURANT-QUICK SVC 1963.554
STORE-DEPT 1780.664
Automotive 1393.121
SHOPPING CLUB 1251.733
DIR RESP PROD 1209.573
INST 1181.659
INSURANCE-AUTO 960.548
RECORDINGS-VIDEO 880.024
OVERALL TOTAL 44755.453
Custom Report Sitcom-sep
COPYRIGHT 2010 The Nielsen Company
Sitcom-sep
Selections
Media: CN
Market: NATIONAL
Period: Sep 1 2010 – Sep 30 2010
Product Category Cable TV-$$$ (000)
MOTION PICTURE 11826.313
RESTAURANT-QUICK SVC 9379.277
TELEPH SVCS-WIRELESS 7358.647
INSURANCE-AUTO 6829.572
Automotive 6458.774
STORE-DEPT 6250.389
Pharmaceuticals 5898.737
DIR RESP PROD 5812.844
RECORDINGS-VIDEO 4552.258
RESTAURANT 3671.32
OVERALL TOTAL 193705.445
Custom Report Talk Shows-Sept
COPYRIGHT 2010 The Nielsen Company
Talk Shows-Sept
Selections
Media: CN
Market: NATIONAL
Period: Sep 1 2010 – Sep 30 2010
Product Category Cable TV-$$$ (000)
Automotive 7943.252
STORE-DEPT 5632.604
STORE-HOME IMPROVEMENT 3490.862
INSURANCE-AUTO 3388.357
CREDIT CARD SVCS 3387.133
DIR RESP PROD 2799.89
VIGNETTE 2380.048
MOTION PICTURE 2248.983
Pharmaceuticals 2239.045
ENTREES-FROZEN 2219.89
OVERALL TOTAL 135204.984
Custom Report Sports-Sep
COPYRIGHT 2010 The Nielsen Company
Sports-Sep
Selections
Media: CN
Market: NATIONAL
Period: Sep 1 2010 – Sep 30 2010
Product Category Cable TV-$$$ (000)
Automotive 25608.62
RESTAURANT-QUICK SVC 17348.74
BEER 15134.608
TELEPH SVCS-WIRELESS 13962.761
MOTION PICTURE 10393.389
DIR RESP PROD 10188.585
RESTAURANT 8652.871
INSURANCE-AUTO 7807.613
CREDIT CARD SVCS 7141.565
FINANCIAL-INVESTMENT SVCS 6099.611
OVERALL TOTAL 287811.885
Source: The Nielsen Company

The Daily

Subscribe
Wednesday–October 15

Effros: Utility Competition

In a conversation I had with him many years ago, John Malone, then CEO of Telecommunications Inc (TCI)—the largest cable company at the time—asked if I thought we could get “Washington” to regulate cable as a “public utility.”

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.