Below you’ll find the latest ad-spending figures related to various genres of cable TV programming, as well as what kinds of advertisers are spending the most on networks and shows focused on those genres.

Talk Shows & Instructional June
Media: CN
Market: NATIONAL
Period: Jun 1 2010 – Jun 30 2010
Product Category Cable TV-$$$ (000)
*Automotives 8882.587
STORE-DEPT 4101.937
DIR RESP PROD 3667.837
INSURANCE-AUTO 3658.652
STORE-HOME IMPROVEMENT 3220.399
*Pharmaceuticals 3136.948
VIGNETTE 3136.709
CREDIT CARD SVCS 2644.488
ENTREES-FROZEN 2235.716
MOTION PICTURE 2230.447
Overall Total 139183.767
Sports June 2010
Media: CN
Market: NATIONAL
Period: Jun 1 2010 – Jun 30 2010
Product Category Cable TV-$$$ (000)
*Automotives 13910.892
RESTAURANT-QUICK SVC 9586.879
MOTION PICTURE 6575.623
BEER 6132.683
TELEPH SVCS-WIRELESS 5835.882
INSURANCE-AUTO 5507.08
CREDIT SVCS 4116.145
WEBSITE-CREDIT SVCS 4026.994
MOBILE TELEPH-MULTI FNCTN 3811.301
SPORTING ASSN 3709.998
Overall Total 172084.569
Sitcom-Comedy June
Media: CN
Market: NATIONAL
Period: Jun 1 2010 – Jun 30 2010
Product Category Cable TV-$$$ (000)
MOTION PICTURE 11177.998
RESTAURANT-QUICK SVC 9647.87
INSURANCE-AUTO 7716.956
STORE-DEPT 6586.797
DIR RESP PROD 6270.395
*Automotives 6263.322
*Pharmaceuticals 6208.462
TELEPH SVCS-WIRELESS 5179.58
WEBSITE-REFERRAL SVCS 3488.542
RESTAURANT 3272.674
Overall Total 197148.876
Reality June
Media: CN
Market: NATIONAL
Period: Jun 1 2010 – Jun 30 2010
Product Category Cable TV-$$$ (000)
RESTAURANT-QUICK SVC 2395.206
MOTION PICTURE 2367.234
TELEPH SVCS-WIRELESS 1699.254
*Automotives 1624.678
MOBILE TELEPH-MULTI FNCTN 1513.047
*Pharmaceuticals 1510.853
STORE-DEPT 1506.71
DIR RESP PROD 1491.891
INST 1401.938
INSURANCE-AUTO 1387.348
Overall Total 51454.907
Quiz June
Media: CN
Market: NATIONAL
Period: Jun 1 2010 – Jun 30 2010
Product Category Cable TV-$$$ (000)
DIR RESP PROD 670.397
*Pharmaceuticals 642.537
INSURANCE-AUTO 418.422
LEGAL SVCS 270.792
STORE-DEPT 234.235
CEREAL 185.259
CHEESE 173.073
CRACKERS 161.298
NUTRITIONAL SUPPLMT 152.31
GREETING CARDS 151.073
Overall Total 7799.947
Popular Music June
Media: CN
Market: NATIONAL
Period: Jun 1 2010 – Jun 30 2010
Product Category Cable TV-$$$ (000)
MOTION PICTURE 10126.921
RESTAURANT-QUICK SVC 9907.701
MOBILE TELEPH-MULTI FNCTN 4887.647
TELEPH SVCS-WIRELESS 4411.023
REG SOFT DRINK 4044.937
DIR RESP PROD 3914.883
*Automotives 3717.519
CHEWING GUM 2933.336
INSURANCE-AUTO 2618.395
PROFESSIONAL ORGN 2498.603
Overall Total 120837.08
Other June
Media: CN
Market: NATIONAL
Period: Jun 1 2010 – Jun 30 2010
Product Category Cable TV-$$$ (000)
RESTAURANT-QUICK SVC 23328.604
MOTION PICTURE 17794.219
*Automotives 16372.697
INSURANCE-AUTO 13943.363
DIR RESP PROD 13544.984
*Pharmaceuticals 11697.103
TELEPH SVCS-WIRELESS 9169.119
STORE-DEPT 8640.576
MOBILE TELEPH-MULTI FNCTN 7500.457
RESTAURANT 6898.665
Overall Total 361678.9
Drama June
Media: CN
Market: NATIONAL
Period: Jun 1 2010 – Jun 30 2010
Product Category Cable TV-$$$ (000)
*Automotives 17113.945
*Pharmaceuticals 13513.688
INSURANCE-AUTO 13280.984
RESTAURANT-QUICK SVC 13079.33
MOTION PICTURE 11606.307
DIR RESP PROD 11353.359
STORE-DEPT 9249.781
TELEPH SVCS-WIRELESS 6738.511
RESTAURANT 5169.84
MOBILE TELEPH-MULTI FNCTN 5070.487
Overall Total 312956.784
News June
Media: CN
Market: NATIONAL
Period: Jun 1 2010 – Jun 30 2010
Product Category Cable TV-$$$ (000)
*Automotives 11556.739
DIR RESP PROD 9140.607
*Pharmaceuticals 8173.164
INSURANCE-AUTO 6040.563
FINANCIAL-INVESTMENT SVCS 4053.048
CREDIT CARD SVCS 3065.56
COMPUTER SFTWRE 2681.905
WEBSITE-CREDIT SVCS 2658.713
CORP-GEN 2521.348
PROFESSIONAL ORGN 2429.935
Overall Total 139635.11
Documentary June
Media: CN
Market: NATIONAL
Period: Jun 1 2010 – Jun 30 2010
Product Category Cable TV-$$$ (000)
*Automotives 20229.927
INSURANCE-AUTO 12531.043
DIR RESP PROD 11923.549
*Pharmaceuticals 9769.148
CREDIT CARD SVCS 6372.731
MOTION PICTURE 6222.636
RESTAURANT-QUICK SVC 6116.328
BEER 5998.065
TELEPH SVCS-WIRELESS 5691.42
STORE-DEPT 4170.099
Overall Total 265209.528
Childrens June
COPYRIGHT 2010 The Nielsen Company
Selections
Media: CN
Market: NATIONAL
Period: Jun 1 2010 – Jun 30 2010
Product Category Cable TV-$$$ (000)
MOTION PICTURE 14969.371
CEREAL 12863.425
DIR RESP PROD 5688.226
RESTAURANT-QUICK SVC 5159.952
ENTERTAINMENT SFTWRE 3117.482
TOYS 2926.177
INSURANCE-AUTO 2694.313
YOGURT 2664.685
RESTAURANT 2605.693
RECORDINGS-VIDEO 2383.237
Overall Total 91625.501
Source: The Nielsen Company
*The AUTOMOTIVES product category includes all activity from the below products:
AUTOS
AUTOS-DLR ASSN
TRUCKS
TRUCKS-DLR ASSN
AUTOS & TRUCKS
AUTOS & TRUCKS-DLR ASSN
TRUCKS & VANS
TRUCKS & VANS-DLR ASSN
VANS
VANS-DLR ASSN
WEBSITE-AUTOS
WEBSITE-AUTOS-DLR ASSN
WEBSITE-TRUCKS
WEBSITE-TRUCKS-DLR ASSN
WEBSITE-AUTOS & TRUCKS
WEBSITE-VANS
*The PHARMACEUTICALS product category includes all activity from the below products:
PHARMACEUTICAL HOUSES
RX-HUMAN-Aliment treated
WEBSITE-PHARMACEUTICAL HOUSES

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