Below you’ll find the latest ad-spending figures related to various genres of cable TV programming, as well as what kinds of advertisers are spending the most on networks and shows focused on those genres.

Childrens March
Selections
Media: CN
Market: NATIONAL
Period: Mar 1 2010 – Mar 31 2010
Product Category Cable TV-$$$ (000)
CEREAL 8839.26
TOY FIGURES-DOLLS 7835.579
MOTION PICTURE 7256.997
RECORDINGS-VIDEO 6521.133
TOYS 6304.652
DIR RESP PROD 6108.984
PLAYSETS 3943.206
RESTAURANT-QUICK SVC 3665.045
RESTAURANT 2468.414
ENTERTAINMENT SFTWRE 2171.442
OVERALL TOTAL 93163.104
Documentary March
Selections
Media: CN
Market: NATIONAL
Period: Mar 1 2010 – Mar 31 2010
Product Category Cable TV-$$$ (000)
Automotive 14681.825
DIR RESP PROD 12131.704
INSURANCE-AUTO 11314.583
Pharmaceuticals 10045.138
TELEPH SVCS-WIRELESS 4913.469
MOTION PICTURE 4022.554
RESTAURANT-QUICK SVC 3730.468
STORE-DEPT 3489.123
CREDIT CARD SVCS 3301.062
RESTAURANT 3019.437
OVERALL TOTAL 211490.985
Drama march
Selections
Media: CN
Market: NATIONAL
Period: Mar 1 2010 – Mar 31 2010
Product Category Cable TV-$$$ (000)
Pharmaceuticals 14730.375
Automotive 13166.502
INSURANCE-AUTO 11551.805
MOTION PICTURE 9762.638
RESTAURANT-QUICK SVC 8169.996
DIR RESP PROD 7776.078
STORE-DEPT 7018.426
MOISTURIZER-FACIAL 5273.769
TELEPH SVCS-WIRELESS 5041.373
RECORDINGS-VIDEO 4289.46
OVERALL TOTAL 256773.422
News march
Selections
Media: CN
Market: NATIONAL
Period: Mar 1 2010 – Mar 31 2010
Product Category Cable TV-$$$ (000)
Automotive 10626.892
DIR RESP PROD 9327.357
Pharmaceuticals 8742.713
INSURANCE-AUTO 5557.02
FINANCIAL-INVESTMENT SVCS 4682.083
PROFESSIONAL ORGN 3215.738
CREDIT SVCS 3042.665
CORP-GEN 2713.88
TELEPH SVCS-WIRELESS 2652.052
WEBSITE-FINANCIAL-INVEST 2446.613
OVERALL TOTAL 144361.015
Other March
Selections
Media: CN
Market: NATIONAL
Period: Mar 1 2010 – Mar 31 2010
Product Category Cable TV-$$$ (000)
MOTION PICTURE 19653.076
RESTAURANT-QUICK SVC 17718.422
Automotive 14669.665
Pharmaceuticals 13515.239
INSURANCE-AUTO 13411.114
DIR RESP PROD 10879.533
TELEPH SVCS-WIRELESS 10264.65
RESTAURANT 8152.879
STORE-DEPT 7416.1
RECORDINGS-VIDEO 6629.834
OVERALL TOTAL 343120.707
Popular Music March
Selections
Media: CN
Market: NATIONAL
Period: Mar 1 2010 – Mar 31 2010
Product Category Cable TV-$$$ (000)
MOTION PICTURE 10609.21
RESTAURANT-QUICK SVC 7183.145
DIR RESP PROD 6526.057
TELEPH SVCS-WIRELESS 3135.987
MOBILE TELEPH-MULTI FNCTN 3110.509
INSURANCE-AUTO 2281.902
CHEWING GUM 2137.011
Automotive 1993.711
STORE-DEPT 1951.453
DRINKS-ISOTONIC 1880.501
OVERALL TOTAL 96969.779
Quiz March
Selections
Media: CN
Market: NATIONAL
Period: Mar 1 2010 – Mar 31 2010
Product Category Cable TV-$$$ (000)
Pharmaceuticals 438.517
DIR RESP PROD 390.178
INSURANCE-AUTO 293.528
CEREAL 233.492
WEIGHT LOSS PROGRAM 158.95
MOISTURIZER-FACIAL 157.75
NUTRITIONAL SUPPLMT 146.559
STORE-DEPT 125.732
LEGAL SVCS 119.507
CREDIT SVCS 105.632
OVERALL TOTAL 5134.493
Reality March
Selections
Media: CN
Market: NATIONAL
Period: Mar 1 2010 – Mar 31 2010
Product Category Cable TV-$$$ (000)
MOTION PICTURE 2869.451
TELEPH SVCS-WIRELESS 2062.804
RESTAURANT-QUICK SVC 1973.295
Pharmaceuticals 1807.46
STORE-DEPT 1745.958
Automotive 1517.672
DIR RESP PROD 1413.188
RECORDINGS-VIDEO 1282.013
RESTAURANT 1167.816
BEER 1095.506
OVERALL TOTAL 51876.825
Sitcom-Comedy march
Selections
Media: CN
Market: NATIONAL
Period: Mar 1 2010 – Mar 31 2010
Product Category Cable TV-$$$ (000)
MOTION PICTURE 10105.296
RESTAURANT-QUICK SVC 7171.429
INSURANCE-AUTO 6428.386
Automotive 5418.164
DIR RESP PROD 4807.935
Pharmaceuticals 4798.909
RECORDINGS-VIDEO 4394.681
STORE-DEPT 4261.961
TELEPH SVCS-WIRELESS 4102.74
RESTAURANT 3688.739
OVERALL TOTAL 174157.173
Sports March
Selections
Media: CN
Market: NATIONAL
Period: Mar 1 2010 – Mar 31 2010
Product Category Cable TV-$$$ (000)
Automotive 13061.625
RESTAURANT-QUICK SVC 12320.966
MOTION PICTURE 9044.512
BEER 7644.818
TELEPH SVCS-WIRELESS 5908.502
CREDIT SVCS 5531.314
INSURANCE-AUTO 4990.219
MOBILE TELEPH-MULTI FNCTN 4348.754
RESTAURANT 4256.703
FINANCIAL-INVESTMENT SVCS 4162.821
OVERALL TOTAL 183454.35
Talk Shows & Instructional March
Selections
Media: CN
Market: NATIONAL
Period: Mar 1 2010 – Mar 31 2010
Product Category Cable TV-$$$ (000)
Automotive 10397.582
Pharmaceuticals 5056.534
DIR RESP PROD 3745.272
STORE-HOME IMPROVEMENT 3408.113
STORE-DEPT 3214.516
VIGNETTE 2824.83
INSURANCE-AUTO 2719.696
CEREAL 2402.771
RESTAURANT 2385.614
CREDIT CARD SVCS 2078.024
OVERALL TOTAL 140668.89
Source: The Nielsen Company
*The AUTOMOTIVES product category includes all activity from the below products:
AUTOS
TRUCKS
AUTOS & TRUCKS
TRUCKS & VANS
VANS
VANS-DLR ASSN
WEBSITE-AUTOS
WEBSITE-TRUCKS
WEBSITE-AUTOS & TRUCKS
WEBSITE-VANS
* The PHARMACEUTICALS product category includes all activity from the RX-HUMAN brands

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