Drilling Down by Ad Spend – June 2009
By | October 5, 2009
Below you’ll find the latest ad-spending figures related to various genres of cable TV programming, as well as what kinds of advertisers are spending the most on networks and shows focused on those genres.
| News june | |||
| Media: CN | |||
| Market: NATIONAL | |||
| Period: Jun 1 2009 – Jun 30 2009 | |||
| Product Category | Cable TV-$$$ (000) | ||
| DIR RESP PROD | 11851.086 | ||
| PHARMACEUTICALS | 7567.762 | ||
| AUTOMOTIVES | 5394.893 | ||
| INSURANCE-AUTO | 4239.26 | ||
| COMPUTER SFTWRE | 3720.404 | ||
| PROFESSIONAL ORGN | 3641.666 | ||
| TELEPH SVCS-WIRELESS | 3532.29 | ||
| FINANCIAL-INVESTMENT SVCS | 3424.962 | ||
| SATELLITE COMM SVCS | 2396.589 | ||
| BANK SVCS | 2017.819 | ||
| CORP-GEN | 1889.987 | ||
| OVERALL TOTAL | 131380.716 | ||
| Drama June | |||
| Media: CN | |||
| Market: NATIONAL | |||
| Period: Jun 1 2009 – Jun 30 2009 | |||
| Product Category | Cable TV-$$$ (000) | ||
| PHARMACEUTICALS | 16877.461 | ||
| AUTOMOTIVES | 12711.452 | ||
| RESTAURANT-QUICK SVC | 12651.226 | ||
| MOTION PICTURE | 12074.446 | ||
| DIR RESP PROD | 9284.354 | ||
| TELEPH SVCS-WIRELESS | 9156.791 | ||
| INSURANCE-AUTO | 8208.895 | ||
| STORE-DEPT | 7353.683 | ||
| RESTAURANT | 5635.184 | ||
| SATELLITE COMM SVCS | 4450.126 | ||
| OVERALL TOTAL | 248769.137 | ||
| Documentary june | |||
| Selections | |||
| Media: CN | |||
| Market: NATIONAL | |||
| Period: Jun 1 2009 – Jun 30 2009 | |||
| Product Category | Cable TV-$$$ (000) | ||
| DIR RESP PROD | 10934.914 | ||
| Automotives | 10143.552 | ||
| Pharmaceuticals | 6755.065 | ||
| INSURANCE-AUTO | 6664.519 | ||
| TELEPH SVCS-WIRELESS | 6516.532 | ||
| RESTAURANT-QUICK SVC | 4398.227 | ||
| STORE-DEPT | 4173.229 | ||
| MOTION PICTURE | 4160.863 | ||
| COMPUTER SFTWRE | 2994.13 | ||
| BEER | 2730.627 | ||
| INSURANCE | 2705.935 | ||
| OVERALL TOTAL | 169651.275 | ||
| Childrens june | |||
| COPYRIGHT 2009 The Nielsen Company | |||
| Selections | |||
| Media: CN | |||
| Market: NATIONAL | |||
| Period: Jun 1 2009 – Jun 30 2009 | |||
| Product Category | Cable TV-$$$ (000) | ||
| CEREAL | 12074.12 | ||
| MOTION PICTURE | 10039.485 | ||
| DIR RESP PROD | 5450.035 | ||
| ENTERTAINMENT SFTWRE | 4823.564 | ||
| RESTAURANT-QUICK SVC | 4778.032 | ||
| WEBSITE-GAMES | 4516.101 | ||
| TOYS | 3709.808 | ||
| YOGURT | 2945.578 | ||
| RESTAURANT | 2514.863 | ||
| INSURANCE | 2033.191 | ||
| OVERALL TOTAL | 83917.028 | ||
| Other june | |||
| COPYRIGHT 2009 The Nielsen Company | |||
| Selections | |||
| Media: CN | |||
| Market: NATIONAL | |||
| Period: Jun 1 2009 – Jun 30 2009 | |||
| Product Category | Cable TV-$$$ (000) | ||
| RESTAURANT-QUICK SVC | 18438.369 | ||
| DIR RESP PROD | 14154.679 | ||
| PHARMACEUTICALS | 14045.951 | ||
| MOTION PICTURE | 12982.622 | ||
| AUTOMOTIVES | 11724.868 | ||
| TELEPH SVCS-WIRELESS | 11163.294 | ||
| INSURANCE-AUTO | 7646.642 | ||
| STORE-DEPT | 6779.527 | ||
| RESTAURANT | 6306.008 | ||
| ENTERTAINMENT SFTWRE | 4610.741 | ||
| OVERALL TOTAL | 282622.439 | ||
| Source: The Nielsen Company | |||
| Expenditures reported in thousands. | |||
| *The AUTOMOTIVES product category includes all activity from the below products: | |||
| AUTOS | |||
| TRUCKS | |||
| AUTOS & TRUCKS | |||
| TRUCKS & VANS | |||
| VANS | |||
| VANS-DLR ASSN | |||
| WEBSITE-AUTOS | |||
| WEBSITE-TRUCKS | |||
| WEBSITE-AUTOS & TRUCKS | |||
| WEBSITE-VANS | |||
| * The PHARMACEUTICALS product category includes all activity from the below products: | |||
| PHARMACEUTICAL HOUSES | |||
| PRESCRIPTION DRUGS-HUMAN | |||
| WEBSITE-PHARMACEUTICAL HOUSES | |||
| WEBSITE-PRESCRIPTION DRUGS-HOUSES | |||
