Below you’ll find the latest ad-spending figures related to various genres of cable TV programming, as well as what kinds of advertisers are spending the most on networks and shows focused on those genres.

News june
Media: CN
Market: NATIONAL
Period: Jun 1 2009 – Jun 30 2009
Product Category Cable TV-$$$ (000)
DIR RESP PROD 11851.086
PHARMACEUTICALS 7567.762
AUTOMOTIVES 5394.893
INSURANCE-AUTO 4239.26
COMPUTER SFTWRE 3720.404
PROFESSIONAL ORGN 3641.666
TELEPH SVCS-WIRELESS 3532.29
FINANCIAL-INVESTMENT SVCS 3424.962
SATELLITE COMM SVCS 2396.589
BANK SVCS 2017.819
CORP-GEN 1889.987
OVERALL TOTAL 131380.716
Drama June
Media: CN
Market: NATIONAL
Period: Jun 1 2009 – Jun 30 2009
Product Category Cable TV-$$$ (000)
PHARMACEUTICALS 16877.461
AUTOMOTIVES 12711.452
RESTAURANT-QUICK SVC 12651.226
MOTION PICTURE 12074.446
DIR RESP PROD 9284.354
TELEPH SVCS-WIRELESS 9156.791
INSURANCE-AUTO 8208.895
STORE-DEPT 7353.683
RESTAURANT 5635.184
SATELLITE COMM SVCS 4450.126
OVERALL TOTAL 248769.137
Documentary june
Selections
Media: CN
Market: NATIONAL
Period: Jun 1 2009 – Jun 30 2009
Product Category Cable TV-$$$ (000)
DIR RESP PROD 10934.914
Automotives 10143.552
Pharmaceuticals 6755.065
INSURANCE-AUTO 6664.519
TELEPH SVCS-WIRELESS 6516.532
RESTAURANT-QUICK SVC 4398.227
STORE-DEPT 4173.229
MOTION PICTURE 4160.863
COMPUTER SFTWRE 2994.13
BEER 2730.627
INSURANCE 2705.935
OVERALL TOTAL 169651.275
Childrens june
COPYRIGHT 2009 The Nielsen Company
Selections
Media: CN
Market: NATIONAL
Period: Jun 1 2009 – Jun 30 2009
Product Category Cable TV-$$$ (000)
CEREAL 12074.12
MOTION PICTURE 10039.485
DIR RESP PROD 5450.035
ENTERTAINMENT SFTWRE 4823.564
RESTAURANT-QUICK SVC 4778.032
WEBSITE-GAMES 4516.101
TOYS 3709.808
YOGURT 2945.578
RESTAURANT 2514.863
INSURANCE 2033.191
OVERALL TOTAL 83917.028
Other june
COPYRIGHT 2009 The Nielsen Company
Selections
Media: CN
Market: NATIONAL
Period: Jun 1 2009 – Jun 30 2009
Product Category Cable TV-$$$ (000)
RESTAURANT-QUICK SVC 18438.369
DIR RESP PROD 14154.679
PHARMACEUTICALS 14045.951
MOTION PICTURE 12982.622
AUTOMOTIVES 11724.868
TELEPH SVCS-WIRELESS 11163.294
INSURANCE-AUTO 7646.642
STORE-DEPT 6779.527
RESTAURANT 6306.008
ENTERTAINMENT SFTWRE 4610.741
OVERALL TOTAL 282622.439
Source: The Nielsen Company
Expenditures reported in thousands.
*The AUTOMOTIVES product category includes all activity from the below products:
AUTOS
TRUCKS
AUTOS & TRUCKS
TRUCKS & VANS
VANS
VANS-DLR ASSN
WEBSITE-AUTOS
WEBSITE-TRUCKS
WEBSITE-AUTOS & TRUCKS
WEBSITE-VANS
* The PHARMACEUTICALS product category includes all activity from the below products:
PHARMACEUTICAL HOUSES
PRESCRIPTION DRUGS-HUMAN
WEBSITE-PHARMACEUTICAL HOUSES
WEBSITE-PRESCRIPTION DRUGS-HOUSES

The Daily

Subscribe

People

UP Entertainment promoted Melissa Ingram to svp, multicultural networks and strategy. She will continue day-to-day oversight of AspireTV and will now also be responsible for driving the growth of current and

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up