Below you’ll find the latest ad-spending figures related to various genres of cable TV programming, as well as what kinds of advertisers are spending the most on networks and shows focused on those genres.

Talk Shows & Instructional July
Media: CN
Market: NATIONAL
Period: Jul 1 2010 – Jul 31 2010
Product Category Cable TV-$$$ (000)
*Automotives 11247.168
DIR RESP PROD 3977.955
INSURANCE-AUTO 3811.773
MOTION PICTURE 3019.041
*Pharmaceuticals 2877.048
CREDIT CARD SVCS 2809.058
STORE-DEPT 2740.009
STORE-HOME IMPROVEMENT 2731.238
VIGNETTE 2358.555
CEREAL 2243.281
Overall Total 124607.947
Sports July
Media: CN
Market: NATIONAL
Period: Jul 1 2010 – Jul 31 2010
Product Category Cable TV-$$$ (000)
*Automotives 14718.513
RESTAURANT-QUICK SVC 7010.213
MOTION PICTURE 6550.2
BEER 5709.063
INSURANCE-AUTO 4703.263
DIR RESP PROD 4306.488
WEBSITE-CREDIT SVCS 4261.537
FINANCIAL-INVESTMENT SVCS 4035.134
WEBSITE-REFERRAL SVCS 3666.682
CREDIT SVCS 3148.679
Overall Total 143170.449
Sitcom-Comedy July
Media: CN
Market: NATIONAL
Period: Jul 1 2010 – Jul 31 2010
Product Category Cable TV-$$$ (000)
MOTION PICTURE 12088.836
RESTAURANT-QUICK SVC 8738.676
INSURANCE-AUTO 8077.022
*Automotives 7384.432
DIR RESP PROD 6179.434
*Pharmaceuticals 5968.711
STORE-DEPT 4484.852
TELEPH SVCS-WIRELESS 4235.685
RESTAURANT 3754.686
MOBILE TELEPH-MULTI FNCTN 3083.199
Overall Total 176067.547
Reality July
Media: CN
Market: NATIONAL
Period: Jul 1 2010 – Jul 31 2010
Product Category Cable TV-$$$ (000)
MOTION PICTURE 3376.5
RESTAURANT-QUICK SVC 2385.46
*Automotives 1795.297
DIR RESP PROD 1775.406
TELEPH SVCS-WIRELESS 1475.128
INSURANCE-AUTO 1327.046
INST 1164.482
STORE-DEPT 1055.016
BEER 1050.325
RESTAURANT 924.953
Overall Total 48916.822
Quiz July
Media: CN
Market: NATIONAL
Period: Jul 1 2010 – Jul 31 2010
Product Category Cable TV-$$$ (000)
DIR RESP PROD 559.039
INSURANCE-AUTO 430.013
*Pharmaceuticals 356.131
LEGAL SVCS 246.244
NUTRITIONAL SUPPLMT 227.984
STORE-DEPT 168.647
YOGURT 162.077
WEBSITE-DATING SVCS 156.7
DOG FOOD-DRY 154.166
WEIGHT LOSS PROGRAM 146.924
Overall Total 6209.018
Popular Music July
Media: CN
Market: NATIONAL
Period: Jul 1 2010 – Jul 31 2010
Product Category Cable TV-$$$ (000)
MOTION PICTURE 15447.244
RESTAURANT-QUICK SVC 7968.264
DIR RESP PROD 5255.89
MOBILE TELEPH-MULTI FNCTN 4297.891
WEBSITE-APPRAISERS 3541.1
*Automotives 3405.601
TELEPH SVCS-WIRELESS 3177.939
PROFESSIONAL ORGN 3124.682
WEBSITE 3055.45
INSURANCE-AUTO 2839.412
Overall Total 116424.981
Other July
Media: CN
Market: NATIONAL
Period: Jul 1 2010 – Jul 31 2010
Product Category Cable TV-$$$ (000)
MOTION PICTURE 23927.945
RESTAURANT-QUICK SVC 20604.279
*Automotives 16942.576
DIR RESP PROD 15863.24
INSURANCE-AUTO 15655.104
*Pharmaceuticals 10714.907
TELEPH SVCS-WIRELESS 7829.273
RESTAURANT 7569.065
MOBILE TELEPH-MULTI FNCTN 6214.823
WEBSITE-REFERRAL SVCS 4878.56
Overall Total 341065.619
Drama July
Media: CN
Market: NATIONAL
Period: Jul 1 2010 – Jul 31 2010
Product Category Cable TV-$$$ (000)
*Automotives 17536.692
MOTION PICTURE 14979.921
INSURANCE-AUTO 12287.643
*Pharmaceuticals 11036.278
DIR RESP PROD 10097.587
RESTAURANT-QUICK SVC 7980.317
RESTAURANT 5959.084
STORE-DEPT 5781.03
TELEPH SVCS-WIRELESS 5639.677
MOBILE TELEPH-MULTI FNCTN 4457.359
Overall Total 263123.077
News July
Media: CN
Market: NATIONAL
Period: Jul 1 2010 – Jul 31 2010
Product Category Cable TV-$$$ (000)
*Automotives 10409.981
DIR RESP PROD 9764.273
*Pharmaceuticals 6212.319
INSURANCE-AUTO 5386.745
FINANCIAL-INVESTMENT SVCS 3096.619
PROFESSIONAL ORGN 2884.283
CREDIT CARD SVCS 2573.931
HOTELS-MOTELS 2170.553
CORP-GEN 2099.344
COMPUTER SFTWRE 1809.85
Overall Total 111875.736
Documentary July
Media: CN
Market: NATIONAL
Period: Jul 1 2010 – Jul 31 2010
Product Category Cable TV-$$$ (000)
*Automotives 20519.014
INSURANCE-AUTO 15406.292
DIR RESP PROD 12681.247
*Pharmaceuticals 9089.159
RESTAURANT-QUICK SVC 6657.089
MOTION PICTURE 5842.082
CREDIT CARD SVCS 5550.364
TELEPH SVCS-WIRELESS 4752.883
BEER 4695.403
RESTAURANT 3320.893
Overall Total 246691.52
Childrens July
COPYRIGHT 2010 The Nielsen Company
Selections
Media: CN
Market: NATIONAL
Period: Jul 1 2010 – Jul 31 2010
Product Category Cable TV-$$$ (000)
MOTION PICTURE 14158.038
CEREAL 11087.305
DIR RESP PROD 7417.742
RESTAURANT-QUICK SVC 5811.269
RESTAURANT 3850.112
TOYS 3180.925
INSURANCE-AUTO 3025.835
SNACKS 2698.422
RECORDINGS-VIDEO 2686.386
ENTERTAINMENT SFTWRE 2364.157
Overall Total 93880.144
Source: The Nielsen Company
*The AUTOMOTIVES product category includes all activity from the below products:
AUTOS
AUTOS-DLR ASSN
TRUCKS
TRUCKS-DLR ASSN
AUTOS & TRUCKS
AUTOS & TRUCKS-DLR ASSN
TRUCKS & VANS
TRUCKS & VANS-DLR ASSN
VANS
VANS-DLR ASSN
WEBSITE-AUTOS
WEBSITE-AUTOS-DLR ASSN
WEBSITE-TRUCKS
WEBSITE-TRUCKS-DLR ASSN
WEBSITE-AUTOS & TRUCKS
WEBSITE-VANS
*The PHARMACEUTICALS product category includes all activity from the below products:
PHARMACEUTICAL HOUSES
RX-HUMAN-Aliment treated
WEBSITE-PHARMACEUTICAL HOUSES

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