News
Market: NATIONAL
Period: Jul 1 2009 – Jul 31 2009
Product Category Cable TV-$$$ (000)
DIR RESP PROD 13100.768
Automotives 7734.124
Pharmaceuticals 6941.668
INSURANCE-AUTO 4269.301
PROFESSIONAL ORGN 4131.89
COMPUTER SFTWRE 2975.367
FINANCIAL-INVESTMENT SVCS 2750.775
SATELLITE COMM SVCS 2475.573
TAX SVCS 1982.532
TELEPH SVCS-WIRELESS 1945.5
LEGAL SVCS 1923.67
Overall Total 120446.211
Drama
Market: NATIONAL
Period: Jul 1 2009 – Jul 31 2009
Product Category Cable TV-$$$ (000)
Automotives 14779.381
MOTION PICTURE 12806.713
Pharmaceuticals 12785.925
RESTAURANT-QUICK SVC 11829.561
DIR RESP PROD 10547.961
INSURANCE-AUTO 9554.551
TELEPH SVCS-WIRELESS 8656.349
STORE-DEPT 6444.166
RESTAURANT 5187.767
SATELLITE COMM SVCS 4446.879
Overall Total 237288.346
Documentary
Market: NATIONAL
Period: Jul 1 2009 – Jul 31 2009
Product Category Cable TV-$$$ (000)
DIR RESP PROD 13616.556
Automotives 12152.954
INSURANCE-AUTO 6965.401
Pharmaceuticals 5542.37
MOTION PICTURE 4568.31
RESTAURANT-QUICK SVC 4275.775
TELEPH SVCS-WIRELESS 3725.651
STORE-DEPT 3045.866
BEER 2919.172
WARRANTY SVCS 2581.014
COMPUTER SFTWRE 2468.178
Overall Total 154254.943
Childrens july
Market: NATIONAL
Period: Jul 1 2009 – Jul 31 2009
Product Category Cable TV-$$$ (000)
MOTION PICTURE 10918.212
CEREAL 10555.853
DIR RESP PROD 8393.743
RESTAURANT-QUICK SVC 3710.904
SNACKS 3231.431
RESTAURANT 3212.899
YOGURT 2997.671
ENTERTAINMENT SFTWRE 2925.058
WEBSITE-GAMES 2732.591
RECORDINGS-VIDEO 2637.806
Overall Total 87159.398
Other july
Market: NATIONAL
Period: Jul 1 2009 – Jul 31 2009
Product Category Cable TV-$$$ (000)
RESTAURANT-QUICK SVC 21358.988
MOTION PICTURE 19612.943
DIR RESP PROD 15110.998
Pharmaceuticals 12757.026
Automotives 11840.368
TELEPH SVCS-WIRELESS 10457.282
INSURANCE-AUTO 9661.693
RECORDINGS-VIDEO 7181.635
RESTAURANT 5815.58
STORE-DEPT 5502.192
Overall Total 295573.067
Source: The Nielsen Company
Expenditures reported in thousands.
*The AUTOMOTIVES product category includes all activity from the below products:
AUTOS
TRUCKS
AUTOS & TRUCKS
TRUCKS & VANS
VANS
VANS-DLR ASSN
WEBSITE-AUTOS
WEBSITE-TRUCKS
WEBSITE-AUTOS & TRUCKS
WEBSITE-VANS
* The PHARMACEUTICALS product category includes all activity from the below products:
PHARMACEUTICAL HOUSES
PRESCRIPTION DRUGS-HUMAN
WEBSITE-PHARMACEUTICAL HOUSES
WEBSITE-PRESCRIPTION DRUGS-HOUSES

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