Drilling Down by Ad Spend – July 2009
By | October 14, 2009
| News | |||
| Market: NATIONAL | |||
| Period: Jul 1 2009 – Jul 31 2009 | |||
| Product Category | Cable TV-$$$ (000) | ||
| DIR RESP PROD | 13100.768 | ||
| Automotives | 7734.124 | ||
| Pharmaceuticals | 6941.668 | ||
| INSURANCE-AUTO | 4269.301 | ||
| PROFESSIONAL ORGN | 4131.89 | ||
| COMPUTER SFTWRE | 2975.367 | ||
| FINANCIAL-INVESTMENT SVCS | 2750.775 | ||
| SATELLITE COMM SVCS | 2475.573 | ||
| TAX SVCS | 1982.532 | ||
| TELEPH SVCS-WIRELESS | 1945.5 | ||
| LEGAL SVCS | 1923.67 | ||
| Overall Total | 120446.211 | ||
| Drama | |||
| Market: NATIONAL | |||
| Period: Jul 1 2009 – Jul 31 2009 | |||
| Product Category | Cable TV-$$$ (000) | ||
| Automotives | 14779.381 | ||
| MOTION PICTURE | 12806.713 | ||
| Pharmaceuticals | 12785.925 | ||
| RESTAURANT-QUICK SVC | 11829.561 | ||
| DIR RESP PROD | 10547.961 | ||
| INSURANCE-AUTO | 9554.551 | ||
| TELEPH SVCS-WIRELESS | 8656.349 | ||
| STORE-DEPT | 6444.166 | ||
| RESTAURANT | 5187.767 | ||
| SATELLITE COMM SVCS | 4446.879 | ||
| Overall Total | 237288.346 | ||
| Documentary | |||
| Market: NATIONAL | |||
| Period: Jul 1 2009 – Jul 31 2009 | |||
| Product Category | Cable TV-$$$ (000) | ||
| DIR RESP PROD | 13616.556 | ||
| Automotives | 12152.954 | ||
| INSURANCE-AUTO | 6965.401 | ||
| Pharmaceuticals | 5542.37 | ||
| MOTION PICTURE | 4568.31 | ||
| RESTAURANT-QUICK SVC | 4275.775 | ||
| TELEPH SVCS-WIRELESS | 3725.651 | ||
| STORE-DEPT | 3045.866 | ||
| BEER | 2919.172 | ||
| WARRANTY SVCS | 2581.014 | ||
| COMPUTER SFTWRE | 2468.178 | ||
| Overall Total | 154254.943 | ||
| Childrens july | |||
| Market: NATIONAL | |||
| Period: Jul 1 2009 – Jul 31 2009 | |||
| Product Category | Cable TV-$$$ (000) | ||
| MOTION PICTURE | 10918.212 | ||
| CEREAL | 10555.853 | ||
| DIR RESP PROD | 8393.743 | ||
| RESTAURANT-QUICK SVC | 3710.904 | ||
| SNACKS | 3231.431 | ||
| RESTAURANT | 3212.899 | ||
| YOGURT | 2997.671 | ||
| ENTERTAINMENT SFTWRE | 2925.058 | ||
| WEBSITE-GAMES | 2732.591 | ||
| RECORDINGS-VIDEO | 2637.806 | ||
| Overall Total | 87159.398 | ||
| Other july | |||
| Market: NATIONAL | |||
| Period: Jul 1 2009 – Jul 31 2009 | |||
| Product Category | Cable TV-$$$ (000) | ||
| RESTAURANT-QUICK SVC | 21358.988 | ||
| MOTION PICTURE | 19612.943 | ||
| DIR RESP PROD | 15110.998 | ||
| Pharmaceuticals | 12757.026 | ||
| Automotives | 11840.368 | ||
| TELEPH SVCS-WIRELESS | 10457.282 | ||
| INSURANCE-AUTO | 9661.693 | ||
| RECORDINGS-VIDEO | 7181.635 | ||
| RESTAURANT | 5815.58 | ||
| STORE-DEPT | 5502.192 | ||
| Overall Total | 295573.067 | ||
| Source: The Nielsen Company | |||
| Expenditures reported in thousands. | |||
| *The AUTOMOTIVES product category includes all activity from the below products: | |||
| AUTOS | |||
| TRUCKS | |||
| AUTOS & TRUCKS | |||
| TRUCKS & VANS | |||
| VANS | |||
| VANS-DLR ASSN | |||
| WEBSITE-AUTOS | |||
| WEBSITE-TRUCKS | |||
| WEBSITE-AUTOS & TRUCKS | |||
| WEBSITE-VANS | |||
| * The PHARMACEUTICALS product category includes all activity from the below products: | |||
| PHARMACEUTICAL HOUSES | |||
| PRESCRIPTION DRUGS-HUMAN | |||
| WEBSITE-PHARMACEUTICAL HOUSES | |||
| WEBSITE-PRESCRIPTION DRUGS-HOUSES | |||