Below you’ll find the latest ad-spending figures related to various genres of cable TV programming, as well as what kinds of advertisers are spending the most on networks and shows focused on those genres.

Childrens Aug
Selections
Media: CN
Market: NATIONAL
Period: Aug 1 2010 – Aug 31 2010
Product Category Cable TV-$$$ (000)
CEREAL 12307.915
RESTAURANT-QUICK SVC 6385.459
TOY FIGURES-DOLLS 5490.938
DIR RESP PROD 5471.828
TOYS 5425.576
RECORDINGS-VIDEO 4643.229
MOTION PICTURE 4588.404
INSURANCE-AUTO 4090.991
YOGURT 4057.548
STORE-DEPT 3510.071
OVERALL TOTAL 112377.376
Documentary-Aug
Selections
Media: CN
Market: NATIONAL
Period: Aug 1 2010 – Aug 31 2010
Product Category Cable TV-$$$ (000)
Automotives 19793.155
INSURANCE-AUTO 15394.781
DIR RESP PROD 11784.599
Pharmaceuticals 11353.43
TELEPH SVCS-WIRELESS 7221.059
CREDIT CARD SVCS 7080.752
MOTION PICTURE 6338.802
RESTAURANT-QUICK SVC 6054.899
BEER 4862.926
STORE-DEPT 4094.431
OVERALL TOTAL 257995.406
News-AUg
Selections
Media: CN
Market: NATIONAL
Period: Aug 1 2010 – Aug 31 2010
Product Category Cable TV-$$$ (000)
Automotives 9885.634
DIR RESP PROD 8005.191
Pharmaceuticals 7552.187
INSURANCE-AUTO 4774.625
CREDIT CARD SVCS 3818.2
PROFESSIONAL ORGN 2531.643
FINANCIAL-INVESTMENT SVCS 2306.933
TELEPH SVCS-WIRELESS 2125.826
BANK SVCS 1830.447
MOTION PICTURE 1794.601
OVERALL TOTAL 113489.622
Drama-Aug
Selections
Media: CN
Market: NATIONAL
Period: Aug 1 2010 – Aug 31 2010
Product Category Cable TV-$$$ (000)
Automotives 19847.678
MOTION PICTURE 15999.01
Pharmaceuticals 15689.101
INSURANCE-AUTO 11699.116
TELEPH SVCS-WIRELESS 10603.512
DIR RESP PROD 10206.656
RESTAURANT-QUICK SVC 9973.689
STORE-DEPT 8507.49
RESTAURANT 5034.101
MOISTURIZER-FACIAL 4448.937
Other-Aug
Selections
Media: CN
Market: NATIONAL
Period: Aug 1 2010 – Aug 31 2010
Product Category Cable TV-$$$ (000)
MOTION PICTURE 27864.098
RESTAURANT-QUICK SVC 20394.721
Automotives 16176.13
TELEPH SVCS-WIRELESS 16170.14
INSURANCE-AUTO 15289.836
DIR RESP PROD 13576.003
Pharmaceuticals 13245.407
STORE-DEPT 6385.124
RESTAURANT 6302.511
WEBSITE-REFERRAL SVCS 5036.29
OVERALL TOTAL 360667.166
Pop Music-Aug
Selections
Media: CN
Market: NATIONAL
Period: Aug 1 2010 – Aug 31 2010
Product Category Cable TV-$$$ (000)
MOTION PICTURE 17615.961
RESTAURANT-QUICK SVC 7873.555
TELEPH SVCS-WIRELESS 6532.978
DIR RESP PROD 4456.926
PROFESSIONAL ORGN 4084.917
WEBSITE-REFERRAL SVCS 3791.391
Pharmaceuticals 3086.769
STORE-DEPT 3008.161
COMPUTER SYS 2917.113
WEBSITE 2791.175
OVERALL TOTAL 119320.429
Reality-Aug
Selections
Media: CN
Market: NATIONAL
Period: Aug 1 2010 – Aug 31 2010
Product Category Cable TV-$$$ (000)
MOTION PICTURE 3756.496
TELEPH SVCS-WIRELESS 2098.68
RESTAURANT-QUICK SVC 1915.36
Automotives 1592.596
DIR RESP PROD 1501.436
INST 1332.087
STORE-DEPT 1293.44
WEBSITE-RETAIL MISC 1251.061
INSURANCE-AUTO 1017.531
Pharmaceuticals 828.045
OVERALL TOTAL 46793.021
Sitcom-Aug
Selections
Media: CN
Market: NATIONAL
Period: Aug 1 2010 – Aug 31 2010
Product Category Cable TV-$$$ (000)
MOTION PICTURE 12370.717
RESTAURANT-QUICK SVC 9036.347
TELEPH SVCS-WIRELESS 7633.466
INSURANCE-AUTO 7612.227
Pharmaceuticals 6739.477
Automotives 6204.658
DIR RESP PROD 6185.019
STORE-DEPT 5599.166
BEER 2615.48
RESTAURANT 2521.93
OVERALL TOTAL 183666.643
Talk Shows-Aug
Selections
Media: CN
Market: NATIONAL
Period: Aug 1 2010 – Aug 31 2010
Product Category Cable TV-$$$ (000)
Automotives 11726.896
DIR RESP PROD 3625.03
INSURANCE-AUTO 3606.539
STORE-DEPT 3481.229
Pharmaceuticals 3308.52
STORE-HOME IMPROVEMENT 3231.159
CREDIT CARD SVCS 2734.5
VIGNETTE 2508.754
MOTION PICTURE 2224.616
CEREAL 2183.13
OVERALL TOTAL 134655.114
Sports-Aug
Selections
Media: CN
Market: NATIONAL
Period: Aug 1 2010 – Aug 31 2010
Product Category Cable TV-$$$ (000)
Automotives 14329.185
RESTAURANT-QUICK SVC 10361.55
MOTION PICTURE 8175.653
TELEPH SVCS-WIRELESS 7740.44
BEER 6807.45
INSURANCE-AUTO 6693.099
WEBSITE-CREDIT SVCS 4978.356
DIR RESP PROD 4869.992
Pharmaceuticals 3872.842
CREDIT SVCS 3696.761
OVERALL TOTAL 188092.99
Quiz-Aug
Selections
Media: CN
Market: NATIONAL
Period: Aug 1 2010 – Aug 31 2010
Product Category Cable TV-$$$ (000)
DIR RESP PROD 650.997
INSURANCE-AUTO 458.164
Pharmaceuticals 391.96
CEREAL 258.384
LEGAL SVCS 254.133
STORE-DEPT 202.737
YOGURT 189.168
SNACK BAR 160.047
DOG FOOD-DRY 151.946
NUTRITIONAL SUPPLMT 140.505
CRACKERS 127.833
OVERALL TOTAL 6523.855

The Daily

Subscribe

People

Comcast named Elaine Barden vp, business development for the company’s West Division, heading up business

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up