Dr. Libby Haight O’Connell
By | November 1, 2013
Chief Historian/SVP, Corporate Outreach A+E Networks
What does a desk with pedals, migraine glasses and a reusable, earthquake-resistant shelter have in common? They’re all ambitious business ventures supported by AETN’s smart new Project Startup, launched earlier this year by O’Connell. It’s a unique spin on content, inspired by the in-vogue crowd-funding movement. “Original content is key for programmers across platforms,” says O’Connell. “Don’t just follow the horde—get creative, take risks and own what you produce.”
What’s the biggest story in cable this year?
The fabulous content on cable these days! Original content is key for programmers across all platforms. Don’t just follow the horde—get creative, take risks, and own what you produce.
What’s your favorite part of the job?
Working with a great team to launch a new campaign, like A&E’s Project Startup.
Best trick for maintaining personal-professional life balance?
You will never have that perfect balance on a daily basis, so stop trying. But give it your best shot over the long haul.