Downtimes

One strategy for building your business during an economic downturn is to give customers some stability. That's what WOW! has done by introducing a bundle offer with a rate that customers can lock into through '10. “What we're finding is that people really appreciate that, especially during hard times. They appreciate knowing what their billing is going to be,” WOW! chief Colleen Abdoulah said during CableFAX's digital Webinar series Tues. “Be clever about rates,” Atlantic Broadband CEO Dave Keefe concurred. WOW takes on the burden of the guaranteed rate as there's no contract or penalty if a customer leaves before '10. Cox svp Tony Maldonado noted that a slowing economy doesn't necessarily equal a downturn in Cox's business. “We think less about doing business in a recession and more about… being smart, purposeful and disciplined” in good times, he said. Purchase a replay of the presentation at http://www.cable360.net/cfax/webinars/ www.cable360.net/cfax/webinars/.