One strategy for building your business during an economic downturn is to give customers some stability. That's what WOW! has done by introducing a bundle offer with a rate that customers can lock into through '10. “What we're finding is that people really appreciate that, especially during hard times. They appreciate knowing what their billing is going to be,” WOW! chief Colleen Abdoulah said during CableFAX's digital Webinar series Tues. “Be clever about rates,” Atlantic Broadband CEO Dave Keefe concurred. WOW takes on the burden of the guaranteed rate as there's no contract or penalty if a customer leaves before '10. Cox svp Tony Maldonado noted that a slowing economy doesn't necessarily equal a downturn in Cox's business. “We think less about doing business in a recession and more about… being smart, purposeful and disciplined” in good times, he said. Purchase a replay of the presentation at

The Daily


Senate Approves Rosenworcel to Chair FCC

No more questions over whether Jessica Rosenworcel will have to leave the FCC when her current term expires at the end of the year.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.