Spike TV slammed the door on WWE, leaving the door open for the wrestlers to return to USA, their former home after Sept. Spike will bulk up original programming and new acquisitions, a Spikesperson said. At issue: A hike in rights fees that would have seen Spike parent Viacom forking over about $40mln/year. The 2-hr "WWE Raw" was the highest- rated program on cable last week among 18-49s.

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Paramount-Warner Bros. Is Now Skydance

Paramount Skydance CEO David Ellison made his X debut Friday morning to announce the name of the combined PSKY-Warner Bros. Discovery. When the deal closes, the merged company will be known simply as Skydance, with Paramount and Warner Bros. continuing to operate as separate brands under it.

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