Disney programming is the latest addition to the Roku Channel Store. The new content includes hundreds of short-form video clips from Disney.com including music videos and movie trailers.

“We’re delighted to be the first player to stream this collection of Disney videos to consumers’ TVs,” said Roku Founder and CEO Anthony Wood, in a statement.

Roku launched in May 2008 as the original Netflix streaming player. In 2009, Roku added the Roku Channel Store, an application store for the TV with an open software development platform for streaming entertainment to the TV.

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Football Forecast: NFL-YouTube Experiment a Sign of the Future

Tonight’s the first time an NFL game will exclusively stream live and without a paywall on YouTube, and while it’s expected to attain a hefty number of viewers, the question then becomes whether YouTube—and the networks of internet providers enabling access—can handle the blitz.

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