Disney programming is the latest addition to the Roku Channel Store. The new content includes hundreds of short-form video clips from Disney.com including music videos and movie trailers.

“We’re delighted to be the first player to stream this collection of Disney videos to consumers’ TVs,” said Roku Founder and CEO Anthony Wood, in a statement.

Roku launched in May 2008 as the original Netflix streaming player. In 2009, Roku added the Roku Channel Store, an application store for the TV with an open software development platform for streaming entertainment to the TV.

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Ringing In 35 Years: NCTA’s Bell Looks Back at Events that Shaped Cable

Last week, NCTA SVP, Creative Services Mark Bell clocked in for the final time after 35 years with the association. That role made him a critical strategist for NCTA’s former trade shows and its current live events, including the just-wrapped reimagined Kaitz Event. Before he headed off into retirement and Kristin Buch stepped into his role, Cablefax chatted with Bell about his time in the industry.

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