Disney programming is the latest addition to the Roku Channel Store. The new content includes hundreds of short-form video clips from Disney.com including music videos and movie trailers.

“We’re delighted to be the first player to stream this collection of Disney videos to consumers’ TVs,” said Roku Founder and CEO Anthony Wood, in a statement.

Roku launched in May 2008 as the original Netflix streaming player. In 2009, Roku added the Roku Channel Store, an application store for the TV with an open software development platform for streaming entertainment to the TV.

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The Absurdity of ‘Cookie’ Notifications

Research suggests that Americans who celebrated the recently completed holiday season likely purchased a significant portion of their gifts and supplies online. In a majority of instances when consumers ventured onto the internet to buy, explore, read or browse—just as during the rest of the year—they were greeted with a notification informing them that the […]

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