Disney programming is the latest addition to the Roku Channel Store. The new content includes hundreds of short-form video clips from Disney.com including music videos and movie trailers.

“We’re delighted to be the first player to stream this collection of Disney videos to consumers’ TVs,” said Roku Founder and CEO Anthony Wood, in a statement.

Roku launched in May 2008 as the original Netflix streaming player. In 2009, Roku added the Roku Channel Store, an application store for the TV with an open software development platform for streaming entertainment to the TV.

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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