DirecTV will add ESPN 3D, a 3D sports TV network, to its upcoming 3D lineup that will offer three dedicated 3D channels.

Launching in June, millions of DirecTV HD customers will have access to a minimum of 85 live sporting events during its first year, beginning June 11 with the first 2010 FIFA World Cup match, featuring South Africa versus Mexico.

Other events to be produced in 3D include X Games 16, 2010 college football ACC Championship, college basketball and NBA games in 2011.

DirecTV HD customers who subscribe to ESPN will receive ESPN 3D at no additional cost.

This June, DirecTV HD customers will receive a free software upgrade enabling them to have access to the 3D channels. Customers will need a 3D TV set and 3D glasses to view 3D programming on DirecTV.

The Daily

Subscribe

BEAD Bargaining: A $21 Billion AI Question Looms

It continues to be hurry-up-and-wait when it comes to NTIA’s guidance for the estimated $21 billion in BEAD non-deployment funds up for grabs. But Democrats are hoping to get some answers sooner rather than later.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Mar 13
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.