DIRECTV and 3D technology leader RealD are working together to deliver high-definition 3D movies and TV programming via satellite to DIRECTV subscribers.

DIRECTV’s content providers will be able use RealD tools to format their 3D content and deliver it to millions of homes with the crisp, clear 3D images that RealD has become known for. DIRECTV will be launching three 3D channels sponsored by Panasonic.

The delivery of RealD Format content is compatible with DIRECTV’s current HD satellite broadcast and on-demand systems and works with existing HD set-top boxes. As part of the agreement, RealD has delivered to DIRECTV a license to use the RealD Format and associated 3D technology patents.

"DIRECTV believes that the delivery of 3D content to our subscribers provides a fantastic new level viewing experience for movies, sports, and other TV programs. Many of the major television manufacturers are adding 3D capability to their products this year, and RealD is doing a great job of partnering with them to integrate the RealD Format," said Romulo Pontual, CTO of DIRECTV, in a statement.

The RealD Format builds on the company’s patented side-by-side 3D formatting technology and is capable of delivering crisp, clear, high-definition 3D to the home utilizing all channels of the existing HD broadcast infrastructure.

The Daily

Subscribe
Friday–December 13

State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.