DIRECTV and 3D technology leader RealD are working together to deliver high-definition 3D movies and TV programming via satellite to DIRECTV subscribers.
DIRECTV’s content providers will be able use RealD tools to format their 3D content and deliver it to millions of homes with the crisp, clear 3D images that RealD has become known for. DIRECTV will be launching three 3D channels sponsored by Panasonic.
The delivery of RealD Format content is compatible with DIRECTV’s current HD satellite broadcast and on-demand systems and works with existing HD set-top boxes. As part of the agreement, RealD has delivered to DIRECTV a license to use the RealD Format and associated 3D technology patents.
"DIRECTV believes that the delivery of 3D content to our subscribers provides a fantastic new level viewing experience for movies, sports, and other TV programs. Many of the major television manufacturers are adding 3D capability to their products this year, and RealD is doing a great job of partnering with them to integrate the RealD Format," said Romulo Pontual, CTO of DIRECTV, in a statement.
The RealD Format builds on the company’s patented side-by-side 3D formatting technology and is capable of delivering crisp, clear, high-definition 3D to the home utilizing all channels of the existing HD broadcast infrastructure.