Winner
Charter Communications – HoliDeals
Charter pulled out all the stops for its “HoliDeals” Fall subscriber drive, strategically blanketing the Web and social media with special offers targeting budget-conscious consumers. In addition to gift card offers, Charter also conducted an Amazon Kindle Fire sweepstakes in which the operator gave away 3 Kindles per day, every day for a whopping 8 weeks. As word spread, so did the interest in Charter’s services. Facebook impressions in 2012 alone were up more than 10-fold from 2011. Charter even created an app to track Black Friday/Cyber Monday deals for customers. Nice.
 
Honorable Mentions
 
Comcast Cable – XFINTY Smash/iHeart Radio Integration
 
Comcast Cable – Comcast Business Class – IDG Enterprise 2012
 
 

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Streamers Go Big with Black Friday Savings

Increased online shopping should actually help the industry, particularly all these DTC streaming offerings.

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