Winner
Charter Communications – HoliDeals
Charter pulled out all the stops for its “HoliDeals” Fall subscriber drive, strategically blanketing the Web and social media with special offers targeting budget-conscious consumers. In addition to gift card offers, Charter also conducted an Amazon Kindle Fire sweepstakes in which the operator gave away 3 Kindles per day, every day for a whopping 8 weeks. As word spread, so did the interest in Charter’s services. Facebook impressions in 2012 alone were up more than 10-fold from 2011. Charter even created an app to track Black Friday/Cyber Monday deals for customers. Nice.
 
Honorable Mentions
 
Comcast Cable – XFINTY Smash/iHeart Radio Integration
 
Comcast Cable – Comcast Business Class – IDG Enterprise 2012
 
 

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John Zaccario has been upped to President of GSN, effective immediately. He succeeds Mark Feldman, who joined Scopely this week upon the sale of the GSN Games business to the company. Zaccario’s

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