Winner
Charter Communications – HoliDeals
Charter pulled out all the stops for its “HoliDeals” Fall subscriber drive, strategically blanketing the Web and social media with special offers targeting budget-conscious consumers. In addition to gift card offers, Charter also conducted an Amazon Kindle Fire sweepstakes in which the operator gave away 3 Kindles per day, every day for a whopping 8 weeks. As word spread, so did the interest in Charter’s services. Facebook impressions in 2012 alone were up more than 10-fold from 2011. Charter even created an app to track Black Friday/Cyber Monday deals for customers. Nice.
 
Honorable Mentions
 
Comcast Cable – XFINTY Smash/iHeart Radio Integration
 
Comcast Cable – Comcast Business Class – IDG Enterprise 2012
 
 

The Daily

Subscribe
Wednesday–April 24

Effros: The Utility of Competition

the underlying theories now being bandied about for either regulating broadband internet access services (BIAS) as a utility or something that should be freely competitive are in major conflict.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.