[NOTE: The following is an excerpt from an interview with CableLabs President/CEO Dr Dick Green. The remainder of the interview with the Cable Hall of Fame inductee, who recently announced he’s stepping down in Dec’ 09, was published in CableFAX Daily on September 26, 2008.]

CFAX: CableLabs’ VOD metadata project doesn’t get as much attention, but how important is it in the evolving on-demand world?

GREEN: The metadata is one of those key foundation elements you need for so many things. It relates to [Project] Canoe, it relates to [electronic program] guides, it relates to search. It’s a bit of a problem in that the 2.0 version is much more extensive than the earlier version. So it’s not a simple task of simply extending what was in place before. It’s a big jump, and it needs to be a big jump… It’s not an easy task for that reason.


CFAX: What about advanced advertising?

GREEN: It’s an important new direction and revenue source for the industry, so we’re supporting it in every way we possibly can. The most obvious ways, of course, are on the interactive side with the specifications for EBIF [Enhanced TV Binary Interchange Format] and tru2way. We’re working hard, working with people to make sure it all comes together.

The Daily

Subscribe
Wednesday–May 7

Pendulums Break

when it comes to law and regulations, particularly in telecommunications, things get a little sticky. The underlying reason given for being more averse to blatant bias or discrimination has always been, especially in the context of broadcast law, that we’re dealing with a very limited commodity: the broadcast spectrum.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.