DIRECTTV Partners With, Invests In Ad Developer
DIRECTV teamed with FreeWheel, a video-advertising-technology provider, to develop a new digital video-ad-insertion offering for the operator’s programming partners and advertisers, enabling them to reach customers on traditional and mobile screens. FreeWheel will play a key role in DIRECTV’s design and implementation of its digital ad-insertion service scheduled to launch later this year. DIRECTV also took an equity position in FreeWheel, saying the investment will give it insight into the product roadmap and industry evolution as well as helping it to develop better relationships with industry leaders and key partners.
 
Clearwire Passes On One Sprint Financing Round
Clearwire filed a preliminary proxy statement related to the definitive agreement it inked with Sprint Nextel regarding Sprint’s acquisition of the remaining Clearwire shares it doesn’t already own, saying it will not take the February $80 million draw included in that agreement while the DISH Networks takeover proposal still is under evaluation by a special committee. Sprint continues to say its original offer (which is some $0.30 less per share than what DISH says it will pay) is the better deal.

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Friday–February 26

NARB Suggests AT&T Ad Change

The National Advertising Review Board suggested AT&T clearly and conspicuously disclose its material connection to Global Wireless Solution when claiming it is the “Best Network” based on GWS testing

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