DIRECTTV Partners With, Invests In Ad Developer
DIRECTV teamed with FreeWheel, a video-advertising-technology provider, to develop a new digital video-ad-insertion offering for the operator’s programming partners and advertisers, enabling them to reach customers on traditional and mobile screens. FreeWheel will play a key role in DIRECTV’s design and implementation of its digital ad-insertion service scheduled to launch later this year. DIRECTV also took an equity position in FreeWheel, saying the investment will give it insight into the product roadmap and industry evolution as well as helping it to develop better relationships with industry leaders and key partners.
 
Clearwire Passes On One Sprint Financing Round
Clearwire filed a preliminary proxy statement related to the definitive agreement it inked with Sprint Nextel regarding Sprint’s acquisition of the remaining Clearwire shares it doesn’t already own, saying it will not take the February $80 million draw included in that agreement while the DISH Networks takeover proposal still is under evaluation by a special committee. Sprint continues to say its original offer (which is some $0.30 less per share than what DISH says it will pay) is the better deal.

The Daily

Subscribe
Friday–July 30

Charter Wins New Broadband Subs With Help from EBB

Charter’s investments in its broadband network continue to pay dividends. The operator welcomed another 365,000 internet customers during 2Q21.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Aug 6
Cablefax Regional Rainmakers Awards
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.