DIRECTTV Partners With, Invests In Ad Developer
DIRECTV teamed with FreeWheel, a video-advertising-technology provider, to develop a new digital video-ad-insertion offering for the operator’s programming partners and advertisers, enabling them to reach customers on traditional and mobile screens. FreeWheel will play a key role in DIRECTV’s design and implementation of its digital ad-insertion service scheduled to launch later this year. DIRECTV also took an equity position in FreeWheel, saying the investment will give it insight into the product roadmap and industry evolution as well as helping it to develop better relationships with industry leaders and key partners.
 
Clearwire Passes On One Sprint Financing Round
Clearwire filed a preliminary proxy statement related to the definitive agreement it inked with Sprint Nextel regarding Sprint’s acquisition of the remaining Clearwire shares it doesn’t already own, saying it will not take the February $80 million draw included in that agreement while the DISH Networks takeover proposal still is under evaluation by a special committee. Sprint continues to say its original offer (which is some $0.30 less per share than what DISH says it will pay) is the better deal.

The Daily

Subscribe

FCC’s Carr Outlines Pole Reform in Build America Speech

Permitting and pole attachment reform are front and center in FCC Chairman Brendan Carr ’s “Build America” agenda, with the Commission set to vote this month on an item that he pledged will provide more

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.