Rentrak has six new additions to its OnDemand Essentials Content Provider site: CMT, Hallmark, Logo, Playboy, TV Guide Spot and Warner Home Video On Demand join a stable of content providers such as the Viacom nets, NFL Network, NatGeo and others. — Verizon and home builder Lennar inked a deal to provide buyers in FL and TX access to Verizon broadband and voice service. The deal provides bundled and discounted services to be installed and active at move-in.

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Friday–September 5

Football Forecast: NFL-YouTube Experiment a Sign of the Future

Tonight’s the first time an NFL game will exclusively stream live and without a paywall on YouTube, and while it’s expected to attain a hefty number of viewers, the question then becomes whether YouTube—and the networks of internet providers enabling access—can handle the blitz.

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