Social Media Hits

Research

(Source: Hub Research’s “Evolution of the TV Set 2023” Study)

➢ 3/4 of smart TV owners have made use of one of seven specific non-TV features.

➢ The most popular non-TV feature is using a smart TV to listen to streaming music or audio service. That was followed by mirroring or casting another device’s screen to the smart TV.

➢ Other non-TV uses include using a web browser, checking the news via a non-video app, looking at social media or digital photos and using it as a computer monitor.

Up Ahead

August 20-23: Fiber Connect 2023; Orlando

Sept. 8: 2023 Cablefax Most Powerful Women Nomination Deadline

Sept 18-19: The WICT Network Leadership Conference; NYC

Sept 19-20: NAMIC 37th Annual Conference; NYC

Sept 20: The Walter Kaitz Dinner; NYC

Quotable

“US advertisers that are getting exactly what they need from Adalytics’ first two reports on alleged Google ad fraud, over 300 pages to help (finally) cement their demands with Google that an opaque and elusive YouTube isn’t going to cut it anymore, the path back to “trust” is real transparency. The worst thing an advertiser could do now is join the unconvincing and weak chorus of Google excusers, those wanting to marginalize, rationalize and distance themselves from what are likely major advertiser betrayals. What is at stake is your recourse as an ad spender, a recourse that will die at Google unless they are made to pivot to real transparency – like full granular disclosure on the lifecycle of every YouTube ad and ad impression, for starters.”
– VAB President/CEO Sean Cunningham on an Adalytics report on Google/YouTube Kids Ad Fraud and Data Violations

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Calendar

Jul 17
2026 Top Ops Awards Top Ops Awards Entry Deadline
Nov 3
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