Dashboard 6-30-23
Twitter Hits
45 years ago this week, the first story on the makings of ESPN (though much changed in coming weeks). The writer, Matt Buckler, continued to write for that paper thru our history. pic.twitter.com/dhJAvdA2ca
— Mike Soltys (@MIchaelJSoltys) June 26, 2023
Radio was going to kill print, tv was going to kill radio, cable/satellite was going to kill tv, and streaming is going to kill cable/satellite. See a pattern here? When it comes to media things are a lot harder to kill than people think. Regroup, retrench, and reimagine. https://t.co/ZiJZW5POaM
— Bob Thompson (@rltsports) June 28, 2023
This is pretty great and smart. @CTAM partners with @CommonSense to launch a “summer camp” area on its StreamSafely website to help parents and kids not only find non-pirated content sources, but the right movies and shows for a wide range of age groups. https://t.co/WphnXhyO5w
— Jim Maiella (@jimmaiella) June 27, 2023
Research
(Source: FreeWheel State of TV Advertising Viewership Report)
➢ 2/3 of advertisers say viewer experience is either “important” or “very important” when planning TV and video ad campaigns.
➢ 34% of midroll ad breaks last longer than three minutes, and 24% of all streaming ad breaks last four minutes or longer. Live streams also tend to carry longer breaks than on-demand content.
➢ 25% of ad avails are not filled on FAST resulting in an ad “timeout” or slate.
➢ Only 54% of ad campaigns have frequency caps.
Up Ahead
July 30-August 2: The Independent Show 2023; Minneapolis, MN
August 7-8: C2HRCon, Brooklyn
August 20-23: Fiber Connect 2023; Orlando
Sept 18-19: The WICT Network Leadership Conference; NYC
Sept 19-20: NAMIC 37th Annual Conference; NYC
Quotable
“The recent decision by the Supreme Court to end affirmative action in higher education marks a profound setback for the progress we have made toward creating a more equitable and inclusive society… Higher education institutions may become less reflective of the rich diversity that exists within our nation… This decision risks perpetuating cycles of inequality and limiting the social mobility of marginalized communities. However, in the face of this setback, NAMIC remains resolute in our commitment to our mission. We will continue to educate and advocate for multi-ethnic diversity in the media, entertainment and technology industries.”
– NAMIC President/CEO Shuanise Washington on the Supreme Court’s ruling to end affirmative action
