Twitter Hits

Research

(Source: TVSquared CTV Accelerated Report)

➢ Prior to COVID-19, CTV ad spend was expected to reach $10.8 billion in 2021. Now, projections show it surpassing $13 billion by the end of this year.

➢ Between Q120 and Q420, TVSquared saw CTV ad impressions increase by more than 80%, with massive growth tied to the lockdown period.

➢ The primary reason for advertising on streaming is incremental reach, with 70% citing the ability to engage with audiences beyond linear.

Up Ahead

June 28-July 1: Mobile World Congress Barcelona

July 13-15: NTCA Summer Symposium

July 16: 2021 Cablefax Diversity List Nomination Deadline

July 25-28: Fiber Connect 2021

Sept 10: Cablefax Most Powerful Women Nomination Deadline

Quotable

“It’s a tough job. The movie industry is dog-eat-dog, hyper competitive. The average movie cost to make it and market it is anywhere between $50-$150 million dollars. And you can spend all that money and in one weekend you blow it away. Therefore it’s highly competitive and raw, and can be a lot meaner than politics. But I also met some of the most interesting people and terrific leaders… My job didn’t involve me being with a lot of celebrities. I was with them on occasion. I was more on the business side and lobbying for tax or trade or anti-censorship types of things. But it was fun. I do have to tell you going on the red carpet, I would do that at times with my wife, I would think to myself, ‘here’s the grandson of a guy from Belarus who ended up on the red carpet. Isn’t that something?’”

– Former congressman and Ag Secretary Dan Glickman (D-KS) speaking about his time as MPAA chairman with Brian Lamb on C-SPAN’s Booknotes+ podcast.

The Daily

Subscribe

Allen Closes on 10 Gray Stations

Allen Media Group has completed its $380 million cash acquisition of 10 local television stations in seven markets divested from Gray Television.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.