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Research

➢ Demand for Paramount+ content (9%) was in a close race with HBO Max (10%) and Peacock (8%) ahead of ViacomCBS’s earnings.

➢ Over 2021 to date, the full Netflix catalog of original and licensed series accounts for around 20% of US demand for SVOD services.

➢ Apple TV+ typically has around 4-5% of the demand share for US digital original series, but their originals-only strategy leads to les sthan 1% share of demand of the US SVOD market.

➢ Hulu’s library and licensed content has led to it having the largest slice of SVOD demand in 2021.

(Source: Parrot Analytics)

Up Ahead

May 11: Media Institute Luncheon with FCC Commissioner Geoffrey Starks

May 12-13: MoffettNathanson Media & Communications Summit

May 13: Internet Innovation Alliance Fireside Chat with FCC Commissioner Brendan Carr

May 13: WICT Rocky Mountain Virtual Walk of Fame

Quotable

“The first thing that happens when you begin testing to try and identify accessibility issues, is that you’ll find them. Lots of them. And you’ll realize that this very cool product that you love, and you’ve been working on for a while doesn’t actually work for people with disabilities. And you’ll feel badly about that. And then you’ll begin to get a little, or possibly a lot, overwhelmed and might not even know where to start. So that’s why we’re doing this presentation. Trust me, we’ve definitely all been there. And the good news is that with some patience and some practice things will get better, and eventually you might just start to feel like you know what you’re doing and even kind of like this accessibility thing,”
– NBCUniversal Accessibility Director Lori Samuels speaking at the Microsoft Accessibility Summit

The Daily

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Nielsen Gauges Cross-Platform Viewership

Nielsen launched monthly viewership visualization tool “The Gauge” Thursday. It shows how audiences in the US use streaming services on their TVs and how the streaming usage compares to traditional

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Jul 16
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