Twitter Hits

Research

(Source: MediaRadar)

➢ Nearly $53 million has been spent in “For Your Consideration” advertising to date, nearly a 7% increase in total spend for the 2022 Oscars season.

➢ Approximately $45 million of that total has been spent on print advertising. Periodicals like The Hollywood Reporter, The Los Angeles Times and Variety are popular picks.

➢ The top five spenders for the 2022 season thus far make up 73% of total spend: AT&T, Amazon, MGM, Netflix and The Walt Disney Company.

Up Ahead

April 1: Cablefax Top Ops Nomination Deadline

April 4-6: MIPTV; Cannes, France

April 23-27: NAB Show, Las Vegas

April 24-26: NTCA Legislative + Policy Conference; Washington, DC

April 28: Interactive Case Competition Meet the Judges Webinar

May 6: Free State Foundation 14th Annual Policy Conference; Washington, DC

Quotable

“[Former T-Mobile CEO John Legere] and I have been close for many years. I’ve been at this company as the #1 or #2 person for a decade now and I just have so much to thank him for, for the mentorship, for the partnership and friendship. For us, this was long thought out by our board and planned for, and that obviously is a great thing for our shareholders. You’ve seen in the two years since we made the transition and the new company was created, our stock is up 50%. We had the best year ever in our company’s history in 2021, and that’s to the credit of the tens of thousands of people in this company.”

– T-Mobile CEO Mike Sievert appearing on CNBC’s “Mad Money” about the transition from the company’s previous leadership team and the T-Mobile/Sprint combination

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Janet Meahan was upped to SVP, Communications at Altice USA . — Mary Shaw

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