Social Media Hits

Research

(Source: Hub’s Annual “Evolution of Video Branding” Study)

➢ As many as half of consumers are not confident they could explain to someone else what makes each streamer unique.

➢ Almost 40% of viewers say they’ve signed up for a new subscription just to watch one piece of content—roughly the same proportion as in 2023 and 2022.

➢ Peacock was the only platform with a statistically significant increase in the number who signed up to watch a specific show. The survey was fielded after the NFL playoffs, where many signed up to watch the exclusive Chiefs/Dolphins game.

Up Ahead

April 3-4: Mid-America Cable Show; Dallas

April 10: T. Howard Foundation Diversity Awards Dinner; NYC

April 10-11: Pennsylvania Broadband Summit; Lancaster, PA

April 13-17: NAB Show; Las Vegas

Quotable

“Smaller markets in rural areas, the way that we define it is everything outside of the top 100 markets. So roughly 140 million people, 50 million households, 40% of the entire U.S. population. We started this whole journey back in 2021 at roughly a 13% share of the household number. At the end of 2023, we announced that we’re now at 17.5% share… and when you look at the overall switching and our win share… the question now becomes what can we do beyond that? And now that we have this flywheel moved in and we have velocity in smaller markets of rural areas, there’s really no reason why we can’t achieve our fair share at some point in the future.”

– T-Mobile President, Consumer Group Jon Freier at Deutsche Bank’s 32nd Annual Media, Internet & Telecom Conference speaking on the company’s efforts in rural markets

The Daily

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Thursday–December 12

People

Imagine Communications CEO Tom Cotney announced he’ll retire effective March 31. He’ll stick around, however, as the non-executive chairman of the board, where he’ll support customer commitments, advise

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Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
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