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Up Ahead

March 1-4: Morgan Stanley Technology, Media & Telecom Conference 2021

March 2-3: NCTC SmartClicks Marketing & Video Series

March 8: Strong Women Alliance “Strong Women Lead” Panel

March 16-20: SXSW Online

March 19: The Faxies Entry Deadline

April 9: Cablefax 100 Nomination Deadline

Research

➢ 70% of 16-34 year olds say that the term “original makes them more interested in watching a show or movie than they otherwise would be.

➢ Across all traditional TV networks and streaming services, viewers are most likely to name Netflix (29%) as the source of the best original content. CBS came in second with 6%.

➢ Among those who had heard that Disney+ would be the exclusive home for certain new films and franchise titles, 68% name it as a reason for signing up, with 21% calling it their main reason.

(Source: Hub Research)

Quotable

“We commissioned this study because we wanted to figure out how we were doing in our mission to make sure that the content on Netflix was representative of the communities we serve… What we saw in the data is we have massive improvement in things like putting women behind the camera, putting women of color in director roles and creator roles, which is incredibly helpful because that ripples through and it increases the employment of women and women of color through every discipline of TV and filmmaking. We have a ton of work to do in other underrepresented communities, particularly LatinX, people with disabilities, and we’re commited to doing that work.
– Netflix co-CEO/chief content officer Ted Sarandos talking to CNBC about the company’s first diversity report

The Daily

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People

More former Crown Media Family Networks execs have joined upstart GAC Media . Mary Dzabic was named CFO, reporting to President/CEO Bill Abbott . She spent more than 20 years at Crown

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