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Up Ahead

Feb 17: FCC Open Meeting

Feb 22-23: APTS Public Media Summit

March 2-3: NCTC SmartClicks Marketing & Video Series

March 16-20: SXSW Online

Research

➢ Traffic on broadband networks rose by more than half and average broadband usage approached half of a terabyte at the end of 2020.

➢ Per-subscriber average data usage for 4Q20 was 482.6GB/month, a 40% increase YOY.

➢ At the same time, broadband providers saw subscriber increases of 6.5%, creating a net effect of 51% more broadband traffic.

➢ 14.1% of subscribers now consumer more than 1TB of data per month, a 94% jump YOY.

(Source: OpenVault)

Quotable

“Having the HBO brand—it’s very important for subscribers and viewers. It means something to people, but it’s also very meaningful to the people who work at HBO. It actually gives us all a North Star, something to shoot for, and I think that’s very helpful. I’m talking about production, business affairs, publicity… We all know that to be an HBO show, it has to be special in some way. It has to be unique, it has to be different, it has to be well-produced… I do think that is helpful, that when you go into this process of making TV shows, you’ve got something in mind for a bar that you wanted to hit.
– HBO/HBO Max chief content officer Casey Bloys talking with Epyllion Industries about how the brand and programming strategy go hand-in-hand

The Daily

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Execs Predict Broadband Trends, DTC’s Future

Several of the executives named to the just-released Cablefax 100 offered prognostications on how fast internet really needs to be and the best ways to narrow the digital divide

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Calendar

Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
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