Twitter Hits

Research

(Source: Hub’s “TV Advertising: Fact vs. Fiction” Study)

➢ 34% of current FAST users and 19% of non-users say they have heard of original shows or movies that were produced specifically for a free service.

➢ The most recalled FAST original titles were Roku Channel’s “Weird: The Al Yankovic Story” and Freevee’s “Leverage: Redemption.”

➢ 47% of current FAST users and 30% of non-users say they’d be more likely to use a FAST service if they heard it was producing original, exclusive content.

➢ The study was conducted among 3,001 U.S. consumers aged 14-74 watching at least one hour of TV per week.

Up Ahead

January 5-8: CES 2023, Las Vegas

January 24-26: Content Americas, Miami

February 7: Regional Fiber Connect; Raleigh, NC

February 28-March 3: ACA Connects Summit; DC

Quotable

“The winner of this war isn’t going to be the one that spends the most money. It’s going to be the one who makes the biggest mass commercial hits… Consumers are always about following the biggest hits and going with the most buzz. Regardless of where the environment is in the economy, content is key to consumers and big hits break out from the pack… Our business has always been rooted in the mass commercial business, whether that’s in cable or broadcast with CBS. Across the last 20 years, no one has been No. 1 in more demos and more genres than CBS or MTV Entertainment Studios. That’s why we’re having that big success in the streaming world.”
– Paramount Media Networks/MTV Entertainment Studios President/CEO Chris McCarthy on CNBC’s “Squawk Box” talking about the ongoing streaming wars

The Daily

Subscribe
Wednesday–December 11

Levin Reads Tea Leaves on Starlink’s Place in BEAD

New Street Research analyst and Brookings nonresident senior fellow Blair Levin has been peppered with all sorts of questions about Donald Trump’s second term as president.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.