Dashboard 12-21-22
Twitter Hits
Wishing you a happy holiday season from all of us at The WICT Network: Rocky Mountain!
We had such a wonderful time at our #WICTRM Holiday Party in support of @SHHDenver and are looking forward to all that's to come in 2023. #happyholidays #wictrockymountain #networking pic.twitter.com/wGLR9uIVw7
— The WICT Network: Rocky Mountain (@WICTRM) December 20, 2022
Pro: cell phone
Con: didn't fit in back pocket pic.twitter.com/1khP1NpMn4— AT&T (@ATT) December 19, 2022
Since we're in the midst of holiday card season, I wanted to send out a quick PSA: if someone sends you a card with glitter all over it (predictably coating your floor with the intractable substance) they are not your friend; they're an enemy.
— Brendan Carr (@BrendanCarrFCC) December 21, 2022
Research
(Source: Hub’s “TV Advertising: Fact vs. Fiction” Study)
➢ 34% of current FAST users and 19% of non-users say they have heard of original shows or movies that were produced specifically for a free service.
➢ The most recalled FAST original titles were Roku Channel’s “Weird: The Al Yankovic Story” and Freevee’s “Leverage: Redemption.”
➢ 47% of current FAST users and 30% of non-users say they’d be more likely to use a FAST service if they heard it was producing original, exclusive content.
➢ The study was conducted among 3,001 U.S. consumers aged 14-74 watching at least one hour of TV per week.
Up Ahead
January 5-8: CES 2023, Las Vegas
January 24-26: Content Americas, Miami
February 7: Regional Fiber Connect; Raleigh, NC
February 28-March 3: ACA Connects Summit; DC
Quotable
“The winner of this war isn’t going to be the one that spends the most money. It’s going to be the one who makes the biggest mass commercial hits… Consumers are always about following the biggest hits and going with the most buzz. Regardless of where the environment is in the economy, content is key to consumers and big hits break out from the pack… Our business has always been rooted in the mass commercial business, whether that’s in cable or broadcast with CBS. Across the last 20 years, no one has been No. 1 in more demos and more genres than CBS or MTV Entertainment Studios. That’s why we’re having that big success in the streaming world.”
– Paramount Media Networks/MTV Entertainment Studios President/CEO Chris McCarthy on CNBC’s “Squawk Box” talking about the ongoing streaming wars
