Twitter Hits


(Source: Hub’s “TV Advertising: Fact vs. Fiction” Study)

➢ 34% of current FAST users and 19% of non-users say they have heard of original shows or movies that were produced specifically for a free service.

➢ The most recalled FAST original titles were Roku Channel’s “Weird: The Al Yankovic Story” and Freevee’s “Leverage: Redemption.”

➢ 47% of current FAST users and 30% of non-users say they’d be more likely to use a FAST service if they heard it was producing original, exclusive content.

➢ The study was conducted among 3,001 U.S. consumers aged 14-74 watching at least one hour of TV per week.

Up Ahead

January 5-8: CES 2023, Las Vegas

January 24-26: Content Americas, Miami

February 7: Regional Fiber Connect; Raleigh, NC

February 28-March 3: ACA Connects Summit; DC


“The winner of this war isn’t going to be the one that spends the most money. It’s going to be the one who makes the biggest mass commercial hits… Consumers are always about following the biggest hits and going with the most buzz. Regardless of where the environment is in the economy, content is key to consumers and big hits break out from the pack… Our business has always been rooted in the mass commercial business, whether that’s in cable or broadcast with CBS. Across the last 20 years, no one has been No. 1 in more demos and more genres than CBS or MTV Entertainment Studios. That’s why we’re having that big success in the streaming world.”
– Paramount Media Networks/MTV Entertainment Studios President/CEO Chris McCarthy on CNBC’s “Squawk Box” talking about the ongoing streaming wars

The Daily


Effros: The More We Change

Folks get it these days; the price for video entertainment is going to continue to go up. It has to. The theory that competition was going to force the desired multiple players to compete on price has always been wrong.

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Mar 31
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