Twitter Hits

Research

(Source: data.ai Annual Mobile App Forecast)

➢ Time spent in mobile apps will surpass 6 trillion hours by 2028, a 34% increase over five years.

➢ Global mobile ad spend will also hit $362 billion as usage increases, but that growth will slow down to 7.5% in 2023 due to economic challenges.

➢ HBO Max and iQIYI will join Disney+, Netflix, YouTube and TikTok in the $3 billion lifetime consumer spend club for video streaming and short video apps.

➢ Mobile gaming is set to drop 5% in 2022 to $110 billion and by 3% in 2023 to $107 billion.

Up Ahead

January 5-8: CES 2023, Las Vegas

January 24-26: Content Americas, Miami

February 7: Regional Fiber Connect; Raleigh, NC

February 28-March 3: ACA Connects Summit; DC

Quotable

“I don’t necessarily see it as a competitor. I obviously pay a lot of attention to it because it’s how people spend time. What’s been fascinating is as people spend time on TikTok by way of example, what that really does is that they actually use TikTok to express their fandom, which actually grows their affinity for content on Netflix… The way that people get excited about ‘Wednesday’ early on and started talking about it, they started posting music videos and they started making their own content based on their excitement… Certainly, they’re a competitor for time, but they’re also an incredible marketing platform, and we have to get better and better leveraging to build on that fandom.”
– Netflix Co-CEO/Chief Content Officer Ted Sarandos at UBS’s Global TMT Conference on whether apps like TikTok are viewed as competition

The Daily

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FCC Launches Update to Broadband Health Map

The FCC updated its Mapping Broadband Health in America platform Friday to include new variables to better examine maternal health. Now, the platform allows users to visualize and survey

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