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Research

(Source: Effectv TV Viewership Report)

➢ 77% of multiscreen
advertising campaign reach came from traditional TV.

➢ Households spend nearly 6 hours per day watching traditional TV.

➢ The share of reach unique to streaming has increased from 9% to 13%.

➢ Streaming impressions were 4.6x more likely to reach light and no-TV viewing households. VOD and FAST content both provided opportunities to reach hard-to-reach households.

➢ Reach peaks in advertising campaigns when 20-30% of investment is allocated to streaming.

Up Ahead

Nov. 9: Media Institute Communications Forum Luncheon Series; DC

Dec 6: Cablefax Most Powerful Women Luncheon; NYC

Jan. 9-12: CES 2024; Las Vegas

Jan. 16-18: NATPE Global; Miami

Quotable

“There’s still a lot of dollars that are in the traditional pay TV ecosystem that are all going to move to streaming, and that’s a big factor in terms of our growth. And I think as services that were traditionally ad-free start to add ads, it does have the benefit of creating more interest in advertisers and moving their ads to streaming. So that’s a positive benefit for us. Another thought I have that maybe most people don’t think about, The Roku Channel, as popular streaming services make the trade-off to add ads, it levels the playing field in viewers’ minds with services like The Roku Channel, which are already ad-supported… I believe it is going to increase engagement on The Roku Channel.”

– Roku Founder/CEO Anthony Wood on the company’s 3Q23 earnings call this week

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CPUC Sues FCC Over Copper Line Rules

The California Public Utilities Commission filed a suit against the FCC this week, petitioning the Ninth Circuit Court of Appeals to determine that rules adopted by the agency in March to expedite the process

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