— CES 2021 (@CES) January 14, 2021
— susan swain (@cspanSusan) January 13, 2021
Jan 19-21: Virtual NATPE Miami
Jan 25-28: RealScreen Summit 2021
Feb 17: FCC Open Meeting
Feb 22-23: APTS Public Media Summit
March 2-3: NCTC SmartClicks Marketing & Video Series
March 16-20: SXSW Online
➢ Between January and November 2020, awareness of the term “5G” increased from 74% to 89% among those aged 16-74 in the US.
➢ The share of those aware who are very or somewhat confident in describing 5G to somone else shows a lower relative increase from 50% to 56%.
➢ 74% of consumers who would consider a new entrant or non-traditional provider for 5G phone service say they would break their existing smartphone bundle to do so.
(Source: Hub Entertainment Research)
“This was the plan all along. Four years ago. Four years ago, we looked at consumer behavior shifting and we made the decision to pivot Starz on the OTT business. This past quarter was an inflection point for our business. It was the first time in the history of Starz that we had more global OTT subscribers than we had global linear subscribers, and we think revenue will follow within the year. The next 24 months are going to be really exciting for our business… it’s a non-ad-supported, adult drama-based service that is really what we like to call content that people are willing to pay for. It makes us a very complementary service for all of those broad-based streaming services that are going to compete for that first SVOD in the home.”
– Starz CEO Jeffrey Hirsch talking the service’s growth on CNBC