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Research

(Source: MBLM’s 2021 Brand Intimacy COVID Study)

➢ The tech & telecom industry has an average Brand Intimacy Quotient of 45.7, well above the cross-industry average of 38.3.

➢ Tech & telecom perform better with men than women, and with consumers over 35.

➢ Samsung is the top brand for men, replacing Google, while Apple remains the top brand for women and users under 45.

➢ Compared to previous COVID studies, more than 32% of consumers have an increased positive emotional connection with the industry.

Up Ahead

OCTOBER 4-5: WICT Leadership Conference, Online

OCTOBER 5-6: The Independent Show, Online

OCTOBER 5-8: NAMIC 35th Annual Conference, Online

OCTOBER 6: Kaitz Virtual Event

OCTOBER 11-14: SCTE Cable-Tec Expo, Online

OCTOBER 20: WICT Signature Touchstones Luncheon, NYC

Quotable

“As today’s gathering demonstrates, in each of these principles—whether it is freeing spectrum, expanding broadband, diversifying networks, securing communications, or leading internationally—we have embraced the idea that no single entity can meed this challenge alone. We need a whole-of-government approach to get this done and one that is open to commercial innovation and opportunity. To do this, we need to draw on the strengths in our national DNA—our hard-wired belief in the creative possibilities of the future, the power of coordination and the rule of law. This is how we turn spectrum scarcity into spectrum abundance.”
–FCC acting chair Jessica Rosenworcel speaking at the 2021 NTIA Spectrum Policy Symposium

The Daily

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ESPN Or is it E-S-p-i-n?

Chatter over whether Disney should spin off ESPN kicked up Friday after former NBC News journalist Dylan Byers reported that there are conversations regularly happening at Disney over whether the sports giant

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