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Research

(Source: S&P Global Market Intelligence’s Kagan)

➢ About 65-70% of users at Hulu, Peacock Premium, Paramount+ and discovery+ reported using ad-supported plans.

➢ While roughly one-third of ad-supported users at most services did live in households making less than $50,000 in income, another 25-40% lived in homes with $100,000 or more in annual income.

➢ Some 4/5 or more of ad-supported users at Hulu, HBO Max, Paramount+ and discovery+ also used Netflix.

Up Ahead

September 13-14: Mid-America Cable Show

September 15: Cable Hall of Fame, NYC

September 19-22: SCTE Cable-Tec Expo 2022; Philadelphia

Oct 10-11: The WICT Network’s Annual Leadership Conference

Oct 11-12: 36th Annual NAMIC Conference

Quotable

“I still have a godfatherly-like view that as long as I have a big voting position, I can protect the company and its shareholders from short-term disasters…In all honesty, what I really want to do is stop going to board meetings, whether virtual or physical, spend more time with my wift and more time on a boat—preferably a slow-moving sailboat.”

– John Malone in a feature for The New York Times discussing his thoughts on Warner Bros. Discovery, the revamp of CNN and his future in the cable and media industry

The Daily

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Mar 30
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