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Research

(Source: Hub Research)

➢ In general, more viewers use at least one ad-supported TV source (including cable or broadcast) (95%) than ad-free (79%).

➢ More than half of viewers say they would choose a platform with ads if it saved them as little as $4-5/month.

➢ 30% of those that describe themselves as “intolerant” of ads said they would choose an ad-supported platform if it saved money.

Up Ahead

August 23: Fiber Broadband Association Copper Mountain Regional Fiber Connect; Frisco, Colorado

September 13-14: Mid-America Cable Show

September 19-22: SCTE Cable-Tec Expo 2022; Philadelphia

Oct 10-11: The WICT Network’s Annual Leadership Conference

Oct 11-12: 36th Annual NAMIC Conference

Quotable

“The common denominator of our content is love in all its many forms. We believe that all humans deserve and are indeed worthy of love and seeing themselves in loving relationships through our storytelling. Romantic love for sure, and if you add to that the love we have for parents, siblings, friends, children and beyond, simply put, our brand and our content mean something important to our viewers. We take that responsibility seriously and deliver on that promise 24/7 in everything we do… Now, while our movies and our series are created with the female viewer in mind, we know in fact that husbands, boyfriends, and dads are also watching us. Now, let’s not forget when the coach of one of my favorite teams, the Baltimore Ravens, once talked about his love for Hallmark movies in a press conference.”

– Hallmark Media CEO Wonya Lucas during the programmer’s TCA summer tour panel

The Daily

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