Twitter Hits

Research

(Source: Hub Research)

➢ In general, more viewers use at least one ad-supported TV source (including cable or broadcast) (95%) than ad-free (79%).

➢ More than half of viewers say they would choose a platform with ads if it saved them as little as $4-5/month.

➢ 30% of those that describe themselves as “intolerant” of ads said they would choose an ad-supported platform if it saved money.

Up Ahead

August 23: Fiber Broadband Association Copper Mountain Regional Fiber Connect; Frisco, Colorado

September 13-14: Mid-America Cable Show

September 19-22: SCTE Cable-Tec Expo 2022; Philadelphia

Oct 10-11: The WICT Network’s Annual Leadership Conference

Oct 11-12: 36th Annual NAMIC Conference

Quotable

“The common denominator of our content is love in all its many forms. We believe that all humans deserve and are indeed worthy of love and seeing themselves in loving relationships through our storytelling. Romantic love for sure, and if you add to that the love we have for parents, siblings, friends, children and beyond, simply put, our brand and our content mean something important to our viewers. We take that responsibility seriously and deliver on that promise 24/7 in everything we do… Now, while our movies and our series are created with the female viewer in mind, we know in fact that husbands, boyfriends, and dads are also watching us. Now, let’s not forget when the coach of one of my favorite teams, the Baltimore Ravens, once talked about his love for Hallmark movies in a press conference.”

– Hallmark Media CEO Wonya Lucas during the programmer’s TCA summer tour panel

The Daily

Subscribe

Tubi, DAZN Ink FAST Collab

The sports platform DAZN is teaming up with Tubi to roll out the FAST channels DAZN Ringside and DAZN Women’s Football in the U.S. and DAZN TV and DAZN Women’s Football in Canada.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.