Dashboard 06-04-21
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41 years ago, a pioneering, proud and scrappy news service launched. In the years since, an amazing group of dedicated journalists, producers, technologists, and more have informed – and continue to inform – the world. Happy Birthday CNN. pic.twitter.com/nZvCYEph4m
— Jason Kilar (@jasonkilar) June 1, 2021
@RepSpartz engages with @NTCAconnect and others in the communications industry. Really dug in on how important mapping of #broadband is for making smart #infrastructure investments. Big priority for @FCC and @JRosenworcel. #BuildBroadbandWithUs pic.twitter.com/Ym1mglvGHG
— Shirley Bloomfield (@sbloomfield15) June 4, 2021
#winning at the SCTE® High Plains Chapter Cable Games. Congratulations to all of the winners! #cablegames #essentialworkers #essentialskills pic.twitter.com/h0FABIN15t
— SCTE® (@scte) June 4, 2021
Research
➢ 41% of marketers responding to the survey began shifting to CTV 1-3 years ago, but 24% began less than one year ago and another 24% haven’t even started.
➢ Only 26% of respondents can attribute CTV to higher conversion rates. Some 39% are also seeing an increase in return on ad spend.
➢ 83% of respondents run CTV ads alongside social media followed by display advertising (79%), mobile video (77%), desktop video (67%) and linear (54%).
➢ 64% said they view CTV as a strategy for building a stronger connection between digital and TV advertising.
(Source: Innovid and Digiday’s State of CTV Advertising Report)
Up Ahead
June 10: The Faxies Award Celebration
June 22: Media Institute Luncheon with the Consumer Technology Association’s Gary Shapiro
July 16: 2021 Cablefax Diversity List Nomination Deadline
July 25-28: Fiber Connect 2021
Quotable
“The 26 words that created the internet, they are no longer sacrosanct. So what we’re proposing to do at Heritage is just bring that statute more in line with its original intent.. I believe from 1996, the Communications Decency Act, it was intended to not really stifle innovation with strangling litigation measures that early in the infancy of these companies that relied on computers and the digital world. Let’s get it back to where it needed to be… the argument goes beyond Section 230. A fixation on Section 230 is misplaced… we need to highlight when people are creating new competitors in the market.”
– Heritage Foundation Technology Policy Fellow Kara Frederick in an interview for C-SPAN’s “The Communicators” series
