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Research

➢ 41% of marketers responding to the survey began shifting to CTV 1-3 years ago, but 24% began less than one year ago and another 24% haven’t even started.

➢ Only 26% of respondents can attribute CTV to higher conversion rates. Some 39% are also seeing an increase in return on ad spend.

➢ 83% of respondents run CTV ads alongside social media followed by display advertising (79%), mobile video (77%), desktop video (67%) and linear (54%).

➢ 64% said they view CTV as a strategy for building a stronger connection between digital and TV advertising.

(Source: Innovid and Digiday’s State of CTV Advertising Report)

Up Ahead

June 10: The Faxies Award Celebration

June 22: Media Institute Luncheon with the Consumer Technology Association’s Gary Shapiro

July 16: 2021 Cablefax Diversity List Nomination Deadline

July 25-28: Fiber Connect 2021

Quotable

“The 26 words that created the internet, they are no longer sacrosanct. So what we’re proposing to do at Heritage is just bring that statute more in line with its original intent.. I believe from 1996, the Communications Decency Act, it was intended to not really stifle innovation with strangling litigation measures that early in the infancy of these companies that relied on computers and the digital world. Let’s get it back to where it needed to be… the argument goes beyond Section 230. A fixation on Section 230 is misplaced… we need to highlight when people are creating new competitors in the market.”

– Heritage Foundation Technology Policy Fellow Kara Frederick in an interview for C-SPAN’s “The Communicators” series

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Programming

FX ordered limited thriller series “Class of ’09,” which will be available exclusively on FX on Hulu . — FS1 will air an exhibition game between two 14u baseball teams from NYC and Chicago. “A Dream

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Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
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