Dashboard 05-21-21
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Buy a piece of media history and live in the house where WarnerMedia was sold! https://t.co/5BkODEoJfk via @thr
— Claire Atkinson – Subscribe to The Media Mix (@claireatki) May 21, 2021
The leadership team will include: David Clark, senior vice president and head of programming … 😳
cc: @daveclark
https://t.co/T2cGHLQetB via @variety
— Paul Walsh (@PaulEWalsh) May 21, 2021
Two gigs are better than one.
— GCI Alaska Support (@GCIAK) May 18, 2021
Research
➢ 80% of participants indicated representation in media as a way for brands to get involved.
➢ Ensuring authenticity was the most cited desire, and when done well, has the power to make audiences feel good.
➢ Lack of representation triggers lack of engagement with 33% reporting that they did not identify with communities due to either a lack of media representation in general or inaccurate media representation.
➢ Multicultural audiences are 4.6x more likely to rely on visual forms of media.
(Source: NBCU, Magna and Identity “Deconstructing Diversity Today” Research Study)
Up Ahead
May 24: MMTC Emergency Broadband Benefit Black Church Panel
June 17: June FCC Open Commission Meeting
July 16: 2021 Cablefax Diversity List Nomination Deadline
July 25-28: Fiber Connect 2021
Quotable
“The Great Escape for AT&T. It’s the power of monopoly. Ma Bell should have been dead and buried by now. They go into cable only a few years later to say ‘Oh my God, we made a mistake’ and then they sell it. They go into buying direct, they go into buying Time Warner with an idea, but certainly not fully-fledged. And then they go into basically, I think, hurting Time Warner assets. They drive Jeff Zucker out of the building basically… then they drive out all the talented people—not all of them, there are a few left, I guess—of Time Warner. And then they say, “Okay, never mind” and then they sell it. Although they didn’t sell it… AT&T basically bought Discovery, AT&T shareholders. But Discovery management, the scrappy Mr. Zaslav and basically [John} Malone and the new houses get to control it. It’s certainly in better hands, how could it have been in worse hands?” – Fox Broadcasting founder Barry Diller on CNBC talking about the WarnerMedia/Discovery deal