Social Media Hits

Research

(Source: Nielsen)
➢ Asian Americans are spending nearly equal time watching content on their TVs and smartphones, approximately 17 hours per week on each screen.

➢ In 2023, Asian Americans spent 31% of their viewing time on AVOD streaming platforms, compared to the 27% of the total population.

➢ Asian representation on screen is rising, reaching 10.9% in 2023.

➢ Netflix’s “Beef” racked up more than 5.8 billion minutes watched in 2023.

➢ Streaming gains share with 45.4% of Asian Americans’ TV usage at the start of 2024 (up from 43% in January 2023).

Up Ahead

May 17: WICT Network Rocky Mountain Chapter Walk of Fame; Denver

May 23: FCC Open Commission Meeting; D.C.

June 4: Regional Fiber Connect; Deer Valley, Utah

June 13: Cablefax American Broadband Congress; D.C.

Quotable

“It is so damn expensive to lay broadband in rural America. I don’t know how you’re ever going to get competition. I just don’t know unless we’re willing to lay several lines or, I don’t know, you guys probably make rules that force other companies to be able to use the lines or whatever. I just don’t know how we do it. In a grocery store, we get more food manufacturers. In energy, we’ll get more people that are creating energy, whether it is carbon-based or renewable. This one is just a different marketplace that somewhat holds the consumer at a big disadvantage. You don’t have to say anything. I had to get it off my chest.”
– Senator Jon Tester (D-MT) speaking to witnesses at the Senate Communications Subcommittee’s “The Future of Broadband Affordability” hearing

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